Selected work / Pearl Lemon Group
SEO case studies.
The story behind the results.
Good SEO stories begin with a business problem.
Some businesses needed technical problems untangled. Others needed their search visibility to bring in the right people. These are the stories behind the work: the challenges, the decisions and the results we can substantiate, drawn from client projects and websites we operate.
Talk through your website22
Documented case studies
19
Links to original sources
13
Cases with reported metrics
SEO case study examples, by problem
SEO results make more sense when you know the story behind them.
Every website reaches a point where more activity is not the answer. A technical issue keeps returning, the wrong pages attract visitors, or rankings improve without enough enquiries. These are real projects where we had to understand what was getting in the way before deciding what to do next. Start with the challenge closest to yours.
Local SEO case study
Local services not appearing in map and nearby searches
B2B SEO case study
Complex B2B site with subdomains, CMS sprawl and an in-house team
Technical SEO case study
Crawl, duplication and WordPress technical debt
What happened when we looked beyond rankings
These figures capture different parts of the story: local search progress, changes in keyword visibility and the growing reach of sites we operate. Open each study to see the decisions, context and limitations behind the result.
- Estimated local ranking-visibility gain
- ~200%
- Tool-estimated aggregate, reported by Pearl Lemon; not booked projects. Read
- Keyword-ranking movements
- 196
- Agency-reported keyword movements for a London property manager; not contracts. Read
- 28-day impressions, LemRank
- +90.3%
- First-party GSC, 12 Sep–9 Oct 2026 vs prior 28 days. CTR stayed ~0.04%. Read
- Top-10 impression share, PL Properties
- 23% vs 12%
- First-party GSC, same windows; total impressions fell 29.6%. Read
Where the evidence comes from
Tier 1 · First-party data
Owned Pearl Lemon Group sites. Dated Search Console windows, defined metrics, stated limitations.
Tier 2 · Independent client review
Reviews hosted on Clutch, written by the client and linked at source.
Tier 3 · Historical agency account
Pearl Lemon's published project write-ups. Methods are described; outcomes are company-reported, not audited.
Consulting with Deepak
Talk through your SEO challenge with Deepak
If you're dealing with a complicated website or unsure where your next growth will come from, we can examine the evidence together and decide what deserves attention first.
Done-for-you agency delivery
Explore Pearl Lemon SEO services
If you already know the work needs doing, Pearl Lemon can help with the technical improvements, content and ongoing search programme.
Explore the portfolio
Find a challenge you recognise.
Follow the decisions, not just the numbers. Choose a situation like yours and see what changed, what worked and what still needed attention.
22 of 22 projects
LemRank: getting seen was only the beginning
Our SaaS product appeared in Google almost twice as often in one month. That sounds like a win—until you see how few people clicked. Here’s what the numbers taught us about turning visibility into buyer interest.
143,881
Google search impressions • 12 Sep–9 Oct 2026
Owned portfolio · first-party GSC observations · run 12 October 2026
Pearl Lemon Properties: more clicks from a smaller search footprint
Search clicks rose 31.5% even as our property website appeared in fewer results. Then a buyer contacted us about flipping and refinancing opportunities. The interesting question wasn't whether traffic was up—it was whether we were attracting the right conversations.
309
Google search clicks • 12 Sep–9 Oct 2026
Pearl Lemon Experiences: turning renewed attention into a better brief
A business contacted us about getting street promoters into London for an app launch. That's a real event brief—not just another impression on a graph. Our search clicks were recovering, but too much relevant visibility was still missing.
241
Google search clicks • 12 Sep–9 Oct 2026
Nerds Collective: making specialist expertise easier to find
Youth-culture expertise needed a clearer place in search. Over six months, tracked top-three terms rose from five to eleven, with roughly 111% more top-ten positions.
5 → 11
Reported Top-3 tracked terms
UX Site: a polished website needed stronger local foundations
UX Site already understood good design. The opportunity was making sure local buyers could find it. Pearl Lemon tackled technical obstacles and Chicago-specific search signals together, with over 20 issues addressed.
~200%
Reported local visibility estimate
Early SEO growth: expanding beyond 45 tracked terms
Within two months, the historical account recorded 197 tracked terms, up from 45, alongside a reported 25% organic-revenue change across its comparison windows.
45 → 197
Company-reported keyword count
Cleanroom monitoring: specialist expertise made easier to discover
In a Clutch review, a business development representative described roughly 18% more impressions and around 10% CTR improvement over three months.
~18%
Client-reported organic impression change
Figures HR: taking compensation software into two search markets
UK and US expansion needed more than English-language pages. A year-long programme combined market-specific research, technical work and product-relevant content.
£1.7k
Reported estimated traffic-value change
B2B newsletter: earning a second chance to be read
A targeted resend recovered around 300 additional opens and 21 click events from an existing professional audience.
~300
Reported additional opens
Industrial copywriting: two pages that needed to be clear and correct
A bounded two-page assignment combined technical input, client review and revisions, with completion recorded in the project account.
2
Specialist pages reported completed
InnerStacks: stepping out from behind the white-label work
A capable engineering business needed a direct-client website. The rebuild clarified services, navigation and the reasons a buyer should start a conversation.
IT and software: helping buyers understand capable technical teams
Across several assignments, clearer copy, simpler navigation and stronger next steps brought technical services closer to the people buying them.
London property management: reaching landlords, not everyone searching for property
The programme focused on management-service searches and the pages behind them. Pearl Lemon recorded 196 positive keyword movements in roughly three months.
196
Company-reported keyword improvements
Mosaic Finance: connecting finance expertise with software-buying intent
The February–June 2021 programme paired search research and technical work with finance teams’ interest in forecasting, dashboards and reporting software.
OAL Group: making engineering demonstrations discoverable
A £600 paid video SEO audit in 2017 focused on how specialist manufacturing demonstrations could reach buyers researching a solution.
Publisher SEO: making a growing article library easier to discover
Historical work on mobile delivery, article paths and AMP accompanied an approximately 13% month-on-month organic traffic increase in the agency account.
13%
Reported month-on-month organic traffic change
Remote case management: an audit the internal team could use
A Clutch review describes improved rankings, practical technical recommendations and responsive collaboration throughout the engagement.
Smolin Law: helping local legal searches reach the right practice
A six-month programme brought practice-area intent, local relevance and technical work together for a US criminal defence firm.
The Running School: improving discovery without a new blog programme
When proposed articles were not published, the six-month programme concentrated on existing service pages, local relevance and technical improvements.
26 → 31
Reported Domain Rating (third-party tool)
True Influence: making a complex B2B website work as one
True Influence had content, campaigns and a capable internal marketing team. The hard part was getting several web systems to pull in the same direction. Our year-plus engagement focused on making the SEO work manageable and accountable.
TryHard: two product ranges needed two search strategies
Swimwear and Dead Sea mineral skincare shared one store, but their buyers did not share one journey. The project organised technical and content priorities around both.
UK coaching school: helping families find a suitable programme
A published client review describes local visibility and enrolment-enquiry progress, alongside a request for clearer expectations at the start.
Historical client cases link to their published source. Owned-portfolio studies separately identify user-supplied first-party GSC observations, dates, methodology and limitations; they are not independent client endorsements, guarantees or audited revenue.
Your growth opportunity
Your next case study starts with the right problem.
Tell us which searches matter to your buyers, where your site is underperforming and what a qualified lead is worth. We'll work backwards from the commercial opportunity.