Search For Hire
Deepak Shukla on Unconventional Ways to Scale Your Agency
A 2026 conversation on agency growth, hiring and entrepreneurship.
View original source SEO consultant · Founder, Pearl Lemon
Hi, I’m Deepak Shukla.
I’m an SEO consultant and the founder of Pearl Lemon. I treat search as a business launch engine, not just a traffic channel — it’s how I built the Pearl Lemon Group from my mum’s house in 2016 into a family of agencies, and it’s what I do for clients across the UK, US and Europe.
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Clutch 4.8/5
73 verified reviews
- 4.8/5Clutch — 73 verified reviews
- 3×TEDx speaker — incl. Cambridge University
- 29k+Learners taught on Udemy
- 2016Running SEO campaigns since
- 3Books published
Where I can help
Most people come to me for one of three things. Every engagement starts the same way — a call, an honest read on whether search is the right lever for you, and a plan you could run without me if you wanted to.
SEO that brings enquiries
Strategy, content and the rankings that actually get clicked — built around the terms your buyers search, not vanity keywords.
Best for businesses with a site that works but almost no search pipeline.
SEO consultingTechnical and WordPress fixes
Migrations, indexation problems, Core Web Vitals, plugin bloat and the traffic drops that follow a redesign.
Best if you had rankings, lost them, and nobody can tell you why.
Technical SEOTurning traffic into revenue
Conversion work on the pages that already get visitors: the offer, the path to enquiry and the friction in between.
Best if traffic is fine and the enquiries aren't.
Conversion workHow I actually work
Speed and experimentation over polish, and no vanity metrics. It's how Pearl Lemon went from my mum's house in 2016 to a group of agencies, and it's how I run client work now.
Diagnose honestly
A call, then a look at what search is actually worth to your business. If SEO isn't the right lever right now, I'll say so rather than sell you a retainer.
Prioritise ruthlessly
A short list of the things that move revenue — indexation, the pages already sitting on page two, the conversion path — not a 90-page audit nobody reads.
Ship fast, then iterate
I'd rather test quickly and be wrong early than polish for a quarter. My team at Pearl Lemon executes; you see what changed and what it did.
Get a free 10-minute teardown of your site
Send me your site and the one thing you want fixed. I'll record a short teardown of what I'd do first — no pitch, no obligation.
Experience with context
Real project accounts. Real published feedback.
Below are attributed records of Pearl Lemon Group's published work, followed by direct reviews of Deepak's teaching and consultation. The project reports are company-authored historical accounts; some other cases are based on Clutch-published client feedback. Neither offers an independent financial audit or guarantee.
B2B search
True Influence
Complex B2B technical SEO and collaboration with an internal marketing team.
View case and source →Local + technical SEOUX Site Chicago
Local search and UX work, including company-reported ranking-visibility change.
View case and source →Local fitness SEOThe Running School
Historical technical and local-search improvements with seasonal context.
View case and source →Specialist agency SEONerds Collective
Reported tracked keyword-ranking changes over a six-month historical period.
View case and source →“You cleared my doubts and showed me a path that will be very helpful in my SEO journey.”
“I consider myself to have a fair knowledge of SEO and I learned lots.”
“Gave some really practical advice of what you can do right away to improve your website SEO”
Writing on SEO & growth
What I've learned building an SEO-led agency group.
Life, running & everything else
Notes on business, life, and the in-between.
DesignRush Podcast
You Can’t Tell What’s Real Online Anymore: Trust, Reviews, and Getting Found
Ready to scale your business past seven figures?
Hand it to me and my team — or grab 30 minutes on my calendar.
How your randomness will be your best strength
| Deepak Shukla | TEDxAstonUniversity
Original publisher sources
Independently hosted conversations and talks
Recorded appearances on other publishers' channels, each linked to the original source. These are speaking and interview credits, not endorsements or client-result claims.
Leaderonomics Indonesia
The Leaderonomics Show with Deepak Shukla
A recent conversation about entrepreneurship and leadership.
View original source
The Focus Bee Show
The Focus Bee Show — Deepak Shukla
An episode whose release was confirmed directly by the host in June 2026.
View original sourceA life lived in motion
Special forces selection, ultramarathons and a fight in Rio — the things I've written about first-hand.
A decade of intentional adventure
- Living in 9 cities (Malaga, Lisbon, Lausanne, Tbilisi, Rio, Turin, Warwick, London & Malta)
- Backpacking across 60+ countries over a decade
- Hitchhiking 1,100km for a stag do in Estonia
- A 24-hour walk to prep for a 27-hour ultramarathon
- 3 TEDx talks delivered, including at Cambridge
- PADI Scuba Diver (20+ dives) & FA-qualified football coach
Entrepreneurship & Wealth Creation
Building a 7-figure agency from a London desk
- Running Pearl Lemon — a 7-figure digital marketing agency built from my mum's house in 2016
- Launching a SaaS app (Word Pigeon) and failing
- Buying businesses, cloning others, and learning the hard way
- Raising £75k to launch an Ed-Tech platform in 2010
Contact Me
Tell me what you want fixed or grown and I’ll tell you honestly whether search is the right lever for it. If it is, you get a plan and a price. If it isn’t, I’ll say so.
On this site you’ll find my musings about my life, business, relationships, books I’ve read and my philosophies on growth — both personally and professionally.