Hi, I’m Deepak Shukla.
I’m an SEO consultant and the founder of Pearl Lemon. I treat search as a business launch engine, not just a traffic channel — it’s how I built the Pearl Lemon Group from my mum’s house in 2016 into a family of agencies, and it’s what I do for clients across the UK, US and Europe.
- 4.5/5Clutch — 73 verified reviews
- 3×TEDx speaker — incl. Cambridge University
- 29k+Learners taught on Udemy
- 2016Running SEO campaigns since
- 3Books published
Where I can help
Most people come to me for one of these. Every engagement starts the same way — a call, an honest read on whether search is the right lever for you, and a plan you could run without me if you wanted to.
SEO consulting in London
Full-service SEO for London businesses — strategy, execution and reporting.
Technical SEO consulting
Crawling, indexation, Core Web Vitals and the fixes that unblock rankings.
WordPress SEO consulting
Plugin bloat, speed and structure on WordPress builds.
Local SEO consulting in London
Maps, local packs and service-area visibility across the UK.
International SEO consulting
Hreflang, multi-country structure and expansion into new markets.
Communications and digital PR consulting
Digital PR, positioning and the links that come with coverage.
Conversion rate optimisation consulting
Turning the traffic you already have into enquiries and sales.
Conversion rate optimisation consulting for US brands
The same CRO work, built for US market brands.
Digital marketing consulting
Joined-up search, content and paid channels under one plan.
How I actually work
Speed and experimentation over polish, and no vanity metrics. It's how Pearl Lemon went from my mum's house in 2016 to a group of agencies, and it's how I run client work now.
Diagnose honestly
A call, then a look at what search is actually worth to your business. If SEO isn't the right lever right now, I'll say so rather than sell you a retainer.
Prioritise ruthlessly
A short list of the things that move revenue — indexation, the pages already sitting on page two, the conversion path — not a 90-page audit nobody reads.
Ship fast, then iterate
I'd rather test quickly and be wrong early than polish for a quarter. My team at Pearl Lemon executes; you see what changed and what it did.
Writing on SEO & growth
What I've learned building an SEO-led agency group.
Life, running & everything else
Notes on business, life, and the in-between.
You Can’t Tell What’s Real Online Anymore: Trust, Reviews, and Getting Found
Ready to scale your business past seven figures?
Hand it to me and my team — or grab 30 minutes on my calendar.
How your randomness will be your best strength
| Deepak Shukla | TEDxAstonUniversity
Stories of My Life
My application to 21SAS (the British Special Forces)
I want to talk through a journey I went on at the beginning of autumn 2014 — applying to 21SAS, the British Special Forces reservist programme, and getting some way into the programme itself.
Learn MoreAdventure
A life lived in motion.
A decade of intentional adventure
- Living in 9 cities (Malaga, Lisbon, Lausanne, Tbilisi, Rio, Turin, Warwick, London & Malta)
- Backpacking across 60+ countries over a decade
- Hitchhiking 1,100km for a stag do in Estonia
- A 24-hour walk to prep for a 27-hour ultramarathon
- TEDx speaker · 3 talks delivered
- PADI Scuba Diver (20+ dives) & FA-qualified football coach
- Living homelessly for a week in London
Entrepreneurship & Wealth Creation
Building a 7-figure agency from a London desk
- Running Pearl Lemon — a 7-figure digital marketing agency (~$1.1M USD this year)
- How I became an SEO expert
- Launching a SaaS app (Word Pigeon) and failing
- Launching 2 Mac apps per month (Dr Hidden, Dr Cal pending) & failing
- Buying businesses (one is 7upsports, cloning another) & failing
- Raising £75k to launch an Ed-Tech platform in 2010
- 20s ventures: Deep Impakt Recordings, Gobsmackers, Meet My Tutor, Studiobookers, The CV Guy, Haircut Heroes, The Pyjama Party
- Network Marketing adventures
Contact Me
If you want me to help grow your business then you can contact one of my team here. We’ve taken companies from $100k per month to $1 million per month in 18 months and less.
On this site you’ll find my musings about my life, business, relationships, books I’ve read and my philosophies on growth — both personally and professionally.
Drop a quick note
Want to Learn More?
From Deepak Shukla. 7-Figure Agency Owner. 6-Figure FX Trader. SaaS Founder. Property Investor. Entrepreneur.