Search For Hire
Deepak Shukla on Unconventional Ways to Scale Your Agency
A 2026 conversation on agency growth, hiring and entrepreneurship.
View original source Ultrarunner · SAS reserve applicant · Founder
Hi, I’m Deepak Shukla.
I write about doing hard things on purpose: 30+ marathons, a 100-mile finish on the South Downs Way, an Ironman, a Muay Thai fight in Rio and an application to 21 SAS reserve selection. I also run the Pearl Lemon Group, which I started from my mum’s house in 2016. These are field notes on discipline, from the start line and the office.
★
Clutch 4.8/5
73 verified reviews
Start with a story
Four threads run through everything I write.
Selection & military fitness
Applying to 21 SAS reserve selection: the training, the stages and the diary.
ReadEndurance
33 marathons, ultras across Europe, a 100-mile finish and an Ironman.
ReadFighting
Muay Thai camps abroad and a fight in Rio.
ReadMindset & discipline
Routines, focus, a lion mentality and the monotony nobody warns you about.
ReadA life lived in motion
Special forces selection, ultramarathons and a fight in Rio — the things I've written about first-hand.
A decade of intentional adventure
- Living in 9 cities (Malaga, Lisbon, Lausanne, Tbilisi, Rio, Turin, Warwick, London & Malta)
- Backpacking across 60+ countries over a decade
- Hitchhiking 1,100km for a stag do in Estonia
- A 24-hour walk to prep for a 27-hour ultramarathon
- 3 TEDx talks delivered, including at Cambridge
- PADI Scuba Diver (20+ dives) & FA-qualified football coach
Most-read posts
Life, running & everything else
Notes on business, life, and the in-between.
EnduranceChicago Marathon 2009: my first marathon, split by split
16 October 2026Read more
EnduranceBarcelona Marathon 2010: my second marathon and a 40-minute improvement
16 October 2026Read more
EnduranceTraining for my first marathon while backpacking South America (2009)
16 October 2026Read more
Field Notes: stories on doing hard things
New stories from ultras, selection prep, fight camps and building a business, when they're written. No schedule, no spam, unsubscribe any time.
By subscribing you agree to occasional emails. See the privacy policy.
How your randomness will be your best strength
| Deepak Shukla | TEDxAstonUniversity
Original publisher sources
Independently hosted conversations and talks
Recorded appearances on other publishers' channels, each linked to the original source. These are speaking and interview credits, not endorsements or client-result claims.
Leaderonomics Indonesia
The Leaderonomics Show with Deepak Shukla
A recent conversation about entrepreneurship and leadership.
View original source
The Focus Bee Show
The Focus Bee Show — Deepak Shukla
An episode whose release was confirmed directly by the host in June 2026.
View original source- 4.8/5Clutch — 73 verified reviews
- 3×TEDx speaker — incl. Cambridge University
- 29k+Learners taught on Udemy
- 2016Running SEO campaigns since
- 3Books published
The day job
I founded Pearl Lemon and have run SEO campaigns since 2016. If you need help with search, you can book a call with me or go straight to the team.
Contact Me
Tell me what you want fixed or grown and I’ll tell you honestly whether search is the right lever for it. If it is, you get a plan and a price. If it isn’t, I’ll say so.
On this site you’ll find my musings about my life, business, relationships, books I’ve read and my philosophies on growth — both personally and professionally.