Deepak Shukla has built a career – and a number of businesses – on his sales skills and those of his sales teams. As a salesman, he’s sold products and services for his own companies and his clients to the tune of millions of dollars. But selling isn’t all he does. He’s also an expert sales trainer.
Sales training can help your company in so many ways. However, there’s a good chance you’re up against a lot of competitors, and sales training gives you the edge you need to beat them, which is perhaps the biggest reason to invest in sales training of all.
Customers often perceive products and services to be comparable and see little to choose between their options, and when this occurs, companies frequently compete on pricing.
But people still buy from people in B2B sales. So rather than competing on price, which is often a losing game of tit-for-tat and endless discounting, competing on sales skill is usually far more effective.
Despite technological advancements and the rise of social selling, B2B sales is still a people-to-people activity, and a skilled sales staff will assist you in generating more leads and converting more prospects into clients. And an experienced sales trainer like Deepak Shukla can get your sales team to that next level fast.
Every year, businesses from all industries invest in sales training with Deepak Shukla, with excellent results. But what do they get in return? The answer is a lot.
A salesperson, for example, can use this talent for the rest of their career if they learn how to sell without reducing their pricing and most businesses recoup their training costs within one to six months of completion of the sales training.
Salespeople leave sales training sessions feeling empowered and appreciated, which in turn means their job satisfaction increases. Reducing sales team turnover, which is a big problem in sales, can save businesses a LOT of time and money.
The internet has and continues to revolutionize the way people and businesses buy, making your salespeople’s continual upskilling more critical than ever. Because all markets are inherently dynamic, sales training is a crucial component of keeping your salespeople current.
Changes in technology, regulation, and customer demands and buying preferences all serve to make you and your company less relevant unless you adapt.
Salespeople serve as a critical link between the customer and the company, relaying changes to the latter. For instance, in modern selling, the use of social media in sales has become a vital sales talent. So has the ability to sell one on one via a Zoom call rather than a face to face meeting. If your sales team, however good their basic sales skills, does not adapt to rapid change they won’t succeed.
As a sales trainer Deepak Shukla ensures that he and his team (as the leader of Pearl Lemon Sales he has a great team) stay up to date on everything selling. That involves a lot of reading, research and effort, but going that extra mile pays off, as his sales training clients discover.
It’s basically impossible to build a business without investing in building the skills and expertise of the individuals who work for it. In its most basic form, every business has a growth strategy and sales will play an important role in that strategy, and unless your salespeople are properly trained, they will struggle to carry it out.
Starting to sell to larger organizations, for example, could be part of your expansion strategy. Selling to large corporations requires a very different sales approach, sales methods, and selling talents than selling to small businesses.
Because of the fast-paced technological improvements that affect every part of the sales process, businesses today have to do a lot more to communicate with their customers across many platforms than they did previously. This means that questions must be answered quickly, and pre-sales assistance, from actual salespeople, must be readily available. Sales training can help ensure they are.
If a consumer has a negative experience with your company, there’s a good chance they’ll tell others about it, and in the worst-case scenario, they’ll use social media to spread the word in a matter of seconds.
While customer experience (CX) used to be solely the realm of Account Managers, most firms have broadened CX to encompass both the beginning and the conclusion of the sales process in the hopes of converting existing customers into high-value brand ambassadors.
While bespoke programs are more frequently utilized in B2C, more and more B2B firms are developing them to improve the customer experience journey.
With B2B deals having a much higher lifetime value than B2C deals, it’s no surprise that sales training in this area is becoming increasingly important.
One customer’s nightmare story can suddenly go viral, damaging your company’s brand. This is why your sales force needs expert sales training to help them communicate quickly and efficiently across platforms while also resolving issues as they emerge.
Customers are also more inclined to tell others about a fantastic experience they had with your company if they had one, especially if that great experience comes during the sales process. This can result in a significant increase in interest in your website, products, and services. Any company that wants to strengthen and deepen its client relationships should invest in the services of an expert sales trainer London like Deepak Shukla.
Sales training can also improve your team’s knowledge of your products, services, and the industry they work in.
Your sales force will be more effective in informing people and establishing your brand if they are well-versed in what you do and what you sell.
Prospective clients are unlikely to be persuaded if the sales representative they’re speaking with is unfamiliar with your company, products, and services.
The best sales training teaches your employees how to sell within the context of your brand, increasing their understanding of your history and the benefits your products provide to your customers.
Sales training in B2B is more than just learning how to respond to your prospects’ questions. What’s more important is learning how to ask the proper questions. Expert sales trainers like Deepak Shukla can turn a traditional salesperson or sales team into this kind of sales expert, and the ROI on that training can be massive.
Unfortunately, just like any other profession or expertise, B2B sales can make mistakes. These mistakes can be both painful and costly.
Expert sales training and coaching is designed to help salespeople avoid mistakes and learn from their failures if and when they do make them.
When an expert sales trainer and coach could help the sales force avoid the mistakes in advance, one mistake repeated once a month over the course of a year is an expensive way to learn.
While failure can be costly in sales, it can also be devastating for salespeople who don’t understand why they’re making mistakes or what they can do about it.
Deepak’s sales training programs will assist your sales team in developing best practice guides that can be disseminated across the organization to ensure that the same mistakes are not made again.
There are no two businesses alike, and even when they appear to be similar, the demands of the firm and their prospective buyers can be vastly different.
When working with diverse sectors, businesses, and buyers, sales training helps sales professionals modify their approach to selling according to the market they sell in.
Sales training enhances communication skills in a way that helps your team build interactions with people both inside and outside of your firm. It can also assist your staff in converting dissatisfied consumers into satisfied customers, allowing them to more successfully overcome hurdles. Given the importance of client lifetime value in B2B, this is critical.
Salespeople who have received sales training from an expert sales trainer London like Deepak Shukla are more likely to become resilient when confronted with hardship.
While rejection can stifle performance, trained salespeople can overcome rejection and improve their ability to close more deals. You will always receive more Nos than Yeses in sales, and it is critical to have abilities and coping mechanisms to deal with this in order to survive, let alone prosper in sales.
The highs and lows of winning huge sales are inextricably linked, as are the highs and lows of losing out on them.
While it’s vital to evaluate after a loss, too many salesmen become unduly critical of themselves and take rejection and loss personally. This undermines confidence and, in the worst-case scenario, drives good people out of the sales sector since they were never given the sales training assistance they needed to flourish.
But that’s not all. When a business is presented with the challenges of the next inevitable recession, the next lockdown, or other crisis that will inevitably happen at some point in the future, sales training is a crucial aspect of establishing resilience that will pay off many times over.
Want to find out more about working with Deepak Shukla as your sales trainer? And how sales training will benefit your business, and your sales team? Contact him today to talk about it.