Hi, I’m Deepak Shukla.

I’m the lead investor at the Pearl Lemon Group, which operates multiple businesses such as Pearl LemonPearl Lemon LeadsPearl Lemon AccountantsPearl Lemon PR, Pearl Lemon WebPlant Sumo, & Serpwizz and more. We own a portfolio of companies to include coffee shops,video game development, marketing and a range of SaaS tools

We are 88+ people and growing.

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How your randomness will be your best strength
| Deepak Shukla | TEDxAstonUniversity

Contact Me

If you want me to help grow your business then you can contact one of my team here. We’ve taken companies from $100k per month to $1 million per month in 18 months and less.

On this site you’ll find my musings about my life, business, relationships, books that I’ve read and my philosophies on growth both personally and professionally.

What award-winning and
critically acclaimed entrepreneurs say about Deepak?

Deepak possesses such a drive for achievement, always including and caring for others along his journey. He is a leader, with a passion for self development. He has an incredible pro-active energy which sets him apart from most, always coming from a place of great integrity, value and authenticity. If there were more people like Deepak in this world it would be such a better place.

Deepak has worked with us, perfecting our marketing strategy. His knowledge of the inbound and outbound marketing industry is unbeatable. If 10 stars were available i would be issuing them. I also attended his six-figure lead gen course to scratch up on my knowledge and i can honestly say its worth purchasing and has pushed my agency to another level.

Who The F*ck Are You?

  • Deepak Shukla, British-Indian guy from West London.  
  • Handsome dude in picture on the left 🤪 (if you’re on your desktop, anyway).
  • Tinkerer that likes to try and stuff (and mostly fail at it).

Sports

Sports

My application to 21SAS (the British Special Forces)

Reading Time: 6 minutes

Hey Guys,

I want to talk through a journey that I went on at the beginning of the autumn of 2014.

Of applying to 21SAS.

And getting some way into the programme itself.

21SAS – for those who are unfamiliar, is the British Special Forces reservist programme.

As someone with no previous military experience like myself – you cannot apply directly to the full-time special forces.

In fact – that idea is laughable – although somehow you can apply to be a full-time Navy Seal (to my understanding) with no previous military experience.

Train With Sniper

Training with a Georgian former special forces sniper (private military training programme)

Reading Time: 6 minutes

Hey guys,

It’s time to go back to my military training.

As you know I made a decision to apply to the British Special Forces a few years back.

At the time it seemed sensible that I should get as much preparation as possible.

I’d already started going through the induction process with 21SAS and I felt I should absolutely get a taste of something military before I headed off into the unknown.

The friend I turned to immediately was Zurab.

Becoming a basically trained British Solider (Alpha and Bravo)

Reading Time: 5 minutes

(Please note army vets – this is just the recounting of my application process – nothing I write is intended to reveal/mislead/misrepresent anything about the British Army)

I’d had an incredible week in Georgia with Davit that showed me there was a pain I never knew.

Now it was time to head out for the army assessment centre at ATC Pirbright.

(At some point in the future I’ll trawl through my emails to get the relevant pictures/timelines/dates etc – for now, I’ll write).

It was to be a 3-day, 2-night weekend for general entry.

The process for 21SAS had changed somewhat by then.

Deepak Shukla

Running 5 ultramarathons in Italy, Poland, Wales and England

Reading Time: 6 minutes

Hey guys,

Today I want to throwback to running my first ultramarathon.

I managed to dig out my old emails with the Might Contain Nuts family (unfortunately their site is now defunct)

It was August 2012, and I’d grown somewhat bored with running marathons, so I was looking for a new challenge.

Running an ultramarathon sounded like it would be a good idea.

Much like writing this letter – I didn’t know anyone who’d run so far before and had no real sense of how long it would take me.

All that I knew was the challenge sounded fun, and I was prepared to give it a go.

Running 33 marathons in 20+ countries

Reading Time: 6 minutes

Running over the years after completing my first marathon back in Chicago became something of a bug, and then it became a lifestyle habit.

I still remember turning up to the Chicago start line on race day – and a local runner next to me asked how many marathons I’d done.

‘This is my first!’.

He was impressed as well as shocked.

I guess it’s not an ordinary approach to go out and run your first marathon on a continent you don’t live on (North America) and then train for it across two other continents without once training in your actual home country (Europe and South America).

And this was to set the tone for all forthcoming marathons.

So as my journey running marathons continued – I started to rack up ‘5’ completed and get closer to the magical double digits of 10.

Completing an Ironman having never ridden a road bike (Port Elizabeth, South Africa)

Reading Time: 6 minutes

In a couple of months, I was going to be on a plane headed to South Africa via Dubai.

Right now I was living in Via Vanchiglia in Turin, Italy whilst trying to figure out what to do with my career.

It was 2015 and Daniela and I, after my various trips around the world, had managed to find our way back to each other whilst I was living in Lausanne with Luc for a month.

Since then, we’d rekindled our relationship and I had gotten on a plane this time and tried to make it work with Daniela and me, in Italy this time.

We’d tried Northolt, Earls Court then Malaga in Spain and all of those places had failed us. Now we were trying Turin.

Training and winning (via TKO) my first Muay Thai right (Rio, Brazil)

Reading Time: 6 minutes

I stepped into the ring with my headgear on and nervousness living within me.

This was it. This is what I’d been training relentlessly for – for the last 7-weeks.

I’d have gruelling sessions 5-6 times a week in the general classes with the pro and amateur fighters and then I’d have my own private sessions as well on the same day.

By the time it got to around 8/9 pm I was absolutely exhausted and just read to sleep.

I remembered turning up in the gym for the first time a few months back and asking if I could learn to fight.

The man at the desk told me to come back at 2 pm

Adventure

  • Living in 9 cities  (Malaga, Lisbon, Lausanne, Tbilisi, Rio, Turin, Warwick, London &  Malta)
  • Backpacking across 60+ countries over a decade
  • Hitchhiking 1,100km for a stag do in Estonia
  • Doing a 24-hour walk with some friends to prep for a 27 hour ultramarathon
  • Deepak Shukla as a TedX Speaker
  • Becoming a Padi Scuba Diver (with 20+ dives) & Qualified FA Football Coach
  • Living Homelessly for a Week in London
Adventure

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From Deepak Shukla. 7-Figure Agency Owner. 6-Figure FX Trader. SaaS Founder. Property Investor. Entrepreneur.

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