Who's Deepak Shukla?

I started in the world of SEO around 8 years ago while I was running a tutoring agency called Gobsmackers. That’s when I realized that if I put an actual ad on a classified ad site called Gumtree (aka Britain’s Craigslist) that I would literally make more money. I started to get more returns and conversions when I added more keywords to my actual job titles as well as the description for the service rather the tutoring service.

At around the same time, I began looking and running competitor analysis. Although I didn’t realize it at the time, it was by observing different ads and looking at best practice for pictures, the best practice for the style of content and placement for conversion rate optimisation. That I was once again able to spend maybe 14 pounds per month and generate a 500-pound return.

So, in a nutshell, that’s how I got started in the world of SEO.

I would say it all boils down to users finding your website and getting the most relevant content at the right time. This is of course as part of their education, information or buying journey and that’s really the most critical component of SEO in my view. I would love for all companies to be able to achieve that and that’s what we strive for.

My travels have massively impacted my life in a very positive way and I still continue to travel. I tend to go for weekends to run marathons, I enjoy staying in hostels because I’m typically travelling alone and I’m continually meeting awesome new people from all around the world. Running these marathons also enables me to really get to know a city.  I have to navigate the city to go pick up my marathon pack from the exhibition and of course, run the actual race.

The truth is, this has been really helpful in helping me to understand people helping me understand the journey that people are on and forging friendships or relationships that are built around a mutual understanding of the journey and the goals that we’re working towards.

This is a really great question. Honestly, I don’t know what but what I do know is that I definitely want to be more successful than I am today. I definitely want Pearl Lemon to make an impact and I want me to be able to affect more businesses and more lives. What I can say is on a personal note, I’m hoping to have children and be even more settled than I am today.

A normal day for me is jam-packed with good things. Right now I’m walking towards my local cafe to begin work and it’s 8:30 a.m. I’ve been up since 7:00 am and calls start around 11:00 11:30 am and then I’m in calls from 11:30 am typically through 6:00 pm. My calls can range from 10 to 30 minutes. But that’s not all I do. In between these calls, I’m doing my best project management focusing on business development and also speculating about what is it that I can do to grow the company. Every evening I participate in training exercises and I’m an avid runner as I said so I’m often out running or doing something outside.