Business
The Hard Thing About Hard Things
by Ben Horowitz
The honest playbook on running a company when there is no playbook. Re-read every 18 months.
Reading List
Books that shaped how I think.
100+ self-development books read. Below are the ones I keep coming back to — sorted by what they actually changed in how I run businesses, train, and live.
Biography
Shoe Dog
by Phil Knight
Most honest founder memoir I’ve read. The early Nike years are pure grit and luck and obsession.
Sales
$100M Offers
by Alex Hormozi
The clearest framework I’ve seen for building offers people feel stupid saying no to.
Business
Built to Sell
by John Warrillow
Builds the case for productising services — exactly what we did to scale Pearl Lemon.
Mindset
Atomic Habits
by James Clear
The systems-not-goals frame changed how I think about training, business and discipline.
Mindset
Can’t Hurt Me
by David Goggins
Carried me through ultras, marathons and a Muay Thai fight in Rio. The 40% rule is real.
Sales
SPIN Selling
by Neil Rackham
Discovery questions, scientifically. Still the foundation of every sales training I run.
Marketing
Influence
by Robert Cialdini
The six principles of persuasion — used and abused everywhere. Understand them defensively.
Marketing
Traction
by Gabriel Weinberg & Justin Mares
Bullseye framework for testing 19 channels. Stops you falling in love with one.
Mindset
Principles
by Ray Dalio
Radical transparency and writing your decisions down. Influences how I run team meetings.