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The Joys Of Intense Salary Negotiation
13 July 2021by Deepak Shukla3 min read

DS
British-Indian founder of Pearl Lemon Group, based in Piedmont, Italy. I lead strategy and operations; specialists deliver client work.
Morning guys,
So for the last couple of days, I’ve been involved in intense salary negotiations with my head of outbound sales Adham.
It’s been (dare I say it) - an intense learning experience for us both.
Over the last 60 days, I’ve been trying to build out a sales team.
Whilst this has been happening - Adham has been with me since the 27th of June - so 11 months now and in that time his development has come a hell of a long way.
He was the first sales guy I started the team with and it’s crazy to see how far the actual business has come in that time.
Back then we had 1 client - and now we have 10+ on the lead generation side of the business and could easily have more.
Now that I’m looking at these numbers it’s understandable why Adham and I are having such negotiations.
He’s walked a hard path with Pearl Lemon and been on his own for much of it.
In the last 2 months, he’s definitely come of age as the team has expanded as the clients have rolled in.
And now we’ve for the last couple of days (especially with a sales guy) been eyeing up the number of appointments needed to hit targets Vs responsibilities and some interesting things have come out of the whole experience.
[convertful id="197358"]
Let’s go through them one by one:
So for the last couple of days, I’ve been involved in intense salary negotiations with my head of outbound sales Adham.
It’s been (dare I say it) - an intense learning experience for us both.
Over the last 60 days, I’ve been trying to build out a sales team.
Whilst this has been happening - Adham has been with me since the 27th of June - so 11 months now and in that time his development has come a hell of a long way.
He was the first sales guy I started the team with and it’s crazy to see how far the actual business has come in that time.
Back then we had 1 client - and now we have 10+ on the lead generation side of the business and could easily have more.
Now that I’m looking at these numbers it’s understandable why Adham and I are having such negotiations.
He’s walked a hard path with Pearl Lemon and been on his own for much of it.
In the last 2 months, he’s definitely come of age as the team has expanded as the clients have rolled in.
And now we’ve for the last couple of days (especially with a sales guy) been eyeing up the number of appointments needed to hit targets Vs responsibilities and some interesting things have come out of the whole experience.
[convertful id="197358"]
Let’s go through them one by one:
- As Adham is still ultimately a student of Architecture in Cairo - appointment setting and not team leadership is the main focus. So we’re dropping team management. This has ultimately only been a distraction
- Adham can book appointments and has been able to do so for some big clients and can consistently do it - which is what the emphasis will continue to be on
- If he hits his upper goals then he can earn up to 66% of his base in addition
- He also now has a guaranteed salary - whereas before it was on a pay-per-project (although we’ve consistently stuck with it)
- He doesn’t want to attend any meetings or be obligated to come to any training - he just wants an appointment driven metric
- He will be around to support the clients that have the most urgency which Lydia will tell him
- He will rotate between clients to book calls depending upon who has the most need
- Adham wrote up what he was looking for in an email
- I asked him to copy-paste it into Whatsapp and then I responded there
- Most of the negotiations happened over Whatsapp
- The final offer was hashed out over a phone call
- The whole process was intense over a couple of days
- The offer now needs to be written up into an email so he has it in writing
- The offer is firm for 3-months at which point we’ll review it with a view to seeing if it should stay the same/increase/go down after a 12-week period
- The main thing Adham was looking for is stability - he has earned it
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