Building a Lead Gen Agency: Part 8

My friends and clients describe me as a “No BS” type of guy. "What I love about [Deepak's] style of mentoring is his no BS approach and just telling you how it is (even if it's hard to hear). He's practically slapped me into becoming more of an assertive action taker. He'll slap you into shape and force you to TAKE action and talk LESS about what you're 'going' to do." - Umesh B.

I’m not the type of guy who will smile, nod, and let you get away with your excuses. It’s what the students of Secrets of a Six Figure Lead Gen Consultant will soon find out. I’m here to help you go from zero to $10k, $20k, $30k+ / month in as fast as several months doing lead gen for clients. Fair warning: If you join, don’t be surprised when people treat you differently later this year after what you've accomplished. I’m here to get you jaw dropping results — the sort of results that’ll make people around you look at you with envy. I’m a nice guy, don’t get me wrong. But if you’re working with me, then getting you results is my #1 priority. If you want a coaching program to make you feel warm and fuzzy, go somewhere else. I’m here to keep you accountable and make you money. Today, I want to answer common questions people have about Secrets of a Six Figure Lead Gen Consultant, and cut through some common excuses. Some parts of this email might be difficult to read for some of you. Some parts might be harsh. But it's written with good intent, I promise. If you're thinking about joining, or you're on the fence, read this one all the way through. By the end, you'll know if it's a fit for you or not. 1) “What is it?” A 4-month online course and coaching program to help you start (or scale up) a lead gen agency, learn how to get leads, sell “cold outreach as a service” to businesses, and lock in consistent $2k - $5k + / month retainers per client. You'll also get 12 months of free mentorship through weekly "implementation calls" where I'll answer all your questions -- even the ones you didn't know you had. 2) “What will I have to do?” Get leads for businesses through cold outreach. That includes using LinkedIn outreach strategies, crafting GDPR-compliant cold email sequences, ethically buying email lists (and sending them appropriate email campaigns to "qualify" them), and more. Your goal will be to get leads who are interested in setting up sales call appointments with your clients. For example, let’s say you’re working with a law firm, and you get them 50 qualified leads (i.e. sales call appointments) in 1 month using the scripts, strategies, and “done for you” sequences in the program. Using my frameworks to get leads to actually show up for sales calls, assume you get 70% of leads to get on the phone with your clients. That’s 35 actual sales calls generated. Now, out of those 35 calls, let’s say the law firm closes 25% to becoming paying clients (conservative). And let’s say an average client is worth $3,000 to them. That’s $24,000 you made for them. Even if you charge them $5k / month, that’s nearly a 5x return on investment. It’s a no-brainer for them to pay you so much. That’s why it’s so easy to sell — and why clients will be willing to keep you around for the long term. And better yet, if you automate the entire thing using my proprietary systems I’ve included for you in Secrets of a Six-Figure Lead Gen Consultant, you can do it all in 6 - 12 hours per month per client. (And by “cold outreach as a service”, I mean written cold outreach. No cold calling involved, promise). 3) “Why do that instead of doing Facebook ads, starting a paid advertising agency, building a blog, doing Amazon FBA, selling my body on the street, etc?" Couple of reasons: 1) It’s easy to deliver results. The reason why it’s so difficult for most people to sell and get clients (especially in the early stages) is because they don’t believe in what they’re selling. So it's hard to sound confident. And in 99% of cases, they shouldn’t believe in it! If you’re trying to get businesses to work with you on setting up paid advertising campaigns, for example, there’s NO WAY you can be confident you can deliver unless you’ve already spent at least few thousand bucks (more like tens of thousands) testing out different ad campaigns. And think about it… if clients are paying you $1.5k / month for a retainer, PLUS another $1.5k / month for advertising spend, you can bet they’ll be real upset with you if you make even the smallest mistake with their ad campaign. Especially because you can’t refund a client’s ad budget. Cold outreach lead gen, on the other hand, doesn’t require any ad spend. So you can tell clients honestly that you’ll refund them if they’re not happy with their results. This is part of the reason why it's MUCH easier to sell, and makes you much more confident in selling it. You won’t have “imposter syndrome”, or the fear that your clients will get mad at you if you don’t deliver. It's a no-loss situation for them. 2) Margins are MASSIVE. Once you get your first few clients, I’ll show you in the program how to automate the entire thing for $50 / month or less — so you only have to spend a handful of hours per month managing everything. If you’re charging clients a conservative $2k / month, that’s a 98% profit margin. You can’t beat it — not with selling paid ads, not with e-commerce, nothing. Well… maybe selling your body. But I don’t have experience in that. Yet.

4) “I’m more advanced — I already have a consulting business / agency that’s selling services. Can I still benefit from this even though I’m not just starting out?”Yes! The program can help you add a new lead gen service offering to grow your revenues, and upsell your current clients with confidence that you can deliver. 5) “How much will I make? Don’t give me hype. Tell me what's realistic.” If you want to know what’s realistic, look at what a person like me (who started out with zero experience) managed to accomplish. Here’s an example of an average client for me: One of my clients, DarenDavidTaylor.com, sells app development to individuals and businesses. Using my strategies, I’ve managed to get him a response rate that’s WELL beyond “average” (most lead gen "experts" are lucky to hit average because they copy their outreach scripts from random blog posts). And he’s bringing in anywhere between $6,000 / month — $14,000 / month from the leads that I’m generating for him. I’m charging him around $2k / month for a service that takes around 6 hours / month to manage. It’s a no-brainer for him. 3x - 7x return is MUCH better than what many people get with Facebook ads, Adwords, or anything else. If you can deliver results like that for clients (and I’ll show you how — no matter what niche you decide to focus on), then you can charge $2k / month easy. 6) “How long will it take to see results?” Anywhere between a few days to a few weeks to a few months to never. If you’re coming in with connections and you know a few small businesses that want more leads, you could likely close them within a few days of joining. If you don’t have connections and you don’t want to network, you could still see results in the first several weeks you just copy my “done for you” approach pitching the right clients on the right job boards. If you can’t set aside at least several hours per week to focus on this, it might take you a few months. If you join and forget about it, it’s going to be never. 7) “How is Secrets of a Six Figure Lead Gen Consultant different from the other ‘start a business on the side’ courses out there?” You’ll come away with the program with actual results — not just the feeling that you “learned a lot.” You’ll come away with results because I’m making things as easy as possible for you to apply. The videos in the program aren’t just theoretical, I’ll show you how I’m actually pitching clients. All you’ll have to do is do exactly as I do. Hit "play", watch, and repeat after me. And if you do get stuck, you can either email me questions, show up to the live Q&A calls, or listen to the recordings if you can’t make it.

8) “What time will the Q&A calls be?” Once registration closes, I'll find a time that works for everyone by emailing your personally. If I have to do 2 calls per week instead of 1 to accommodate people’s schedules, I’m happy to do that. Regardless, as long as you email me questions and tune into the call recordings on your own time, you won’t miss out — even if you can’t make the calls for whatever reason. 9) “I don’t know anything about marketing or sales. Will this still work for me?” I didn’t know much about marketing and sales when I first started. I’ll teach you everything you need to know about lead gen techniques, the advanced psychology of doing cold outreach that gets responses (and doesn't feel like spam), the end-to-end system on how to deliver results, and more. You don’t need any prior experience to join. 10) “How much “up front cost” is there to do this? Do I need a LinkedIn premium account, website, etc?” One of the best things about being a consultant is that you don’t need a website, business cards, connections, or anything. You can shortcut your way to profitable monthly retainers by using my unconventional job board pitch strategies if you don’t like to “sell” (on websites like Upwork and others which I’ll share in the program)… Or you can go through my advanced sales training and use cold outreach strategies to land clients yourself. So you don’t need a website, you don’t need to go to networking events, you don’t even need a LinkedIn premium account. The up-front cost is zero, until you get a client and decide to automate your work. Then, your cost will be around $50 / month, which is nothing compared to your $2k - $5k / month retainer. 11) “Will I have to use LinkedIn for lead gen? I have a full time job and I don’t want to my company to know that I’m doing this.” You won’t need to update your profile, post on your feed, or do anything else that lets other companies know that you’re working on this. For LinkedIn cold outreach, you’ll mostly be using the “messages” feature — and usually through your client’s account (and setting up a profile for them if they don’t already have it). I’ll show you how to do all this in the program. 12) “Dealing with businesses sounds scary. I don’t know how to sell or negotiate or anything like that. Plus, I’m shy. I don’t want to leave the house. Ever. Can I still do this?” Yes! Another great thing about Secrets of a Six Figure Lead Gen Consultant is how easy I make it to close clients — even if you have zero sales skills, even if you’re introverted and hate being pushy. First of all, you’ll have unbreakable confidence that you can deliver with all the material I provide. That’ll make it easier to be confident when you sell. But also… If you go on the right job boards, and reach out to companies in the right way, you’ll separate yourself from other consultants and lock down lucrative monthly retainers — without having to sell them on a “strategy call.” I'll also cover advanced, psychological techniques to sell your services through cold outreach without using hype or aggressiveness. The truth is, selling through hype is an outdated strategy that just doesn't work when you're selling to smart people -- like lawyers or accountants. I'll tell you the truth about selling expensive services most “experts” never talk about. 13) “How much time will this all take? I have a day job and I always feel super tired when I get home. I don’t know if I can do this.” If you can set aside 3, 4, or 5 hours per week to through the material and implement it each week, then you’ll get results. Obviously, the more time you put in, the better it’s going to turn out for you. But 3 - 5 hours per week is a good start. 14) “Is this course done live?” No, this is a pre-recorded online video course. You’ll also have access to coaching calls which I’ll hold once per week. You'll have lifetime access to all material (including coaching call recordings). 15) “Why should I listen to you?” You’ve seen the details of the program on the sign up page. You’ve seen my free videos showing the “80/20” version of how I deliver lead gen gigs and land clients. You’ve read my emails. You’ve seen my credibility — you’ve seen that I’ve actually built a lead gen agency myself that does over $300k / year:

244k+ pounds, or $320k+

You’ve seen that I’ve lived the sort of life most people dream of having — traveling the world, running marathons, doing Iron Mans, giving a TED talk, volunteering in exotic countries, and more. That’s what’s possible for you too if you decide to build a remote, passive income stream for yourself through the program. So… you’ve got more than enough info to decide whether I’m credible or not. I think the answer is pretty obvious. If you’re looking for a fun, impactful, scalable, low-stress income stream that can make you six figures (so you can quit your job, work remotely, travel, whatever) — then Secrets of a Six Figure Lead Gen Consultant will help you. If you join and aren’t able to get clients yourself, you can always fall back on me to get results for you. That’s part of the guarantee. 16) “What if join and i realize that I made a mistake and this isn’t for me?” I have a 365-day guarantee: If you go through the program and can’t get clients, I’ll get them for you. Or, I’ll give you a refund. There’s no loss. 17) “Couldn’t I just watch your free videos, piece together the rest of the details, and figure out how to do this myself?” It’s not as simple as just “piecing together the rest of the details.” If it was that simple, then everybody would be getting rich doing this stuff. Why do you think so many people try to build agencies and become consultants, only to give up after a few months because they’ve gotten zero clients? Most people don’t know the advanced psychology of selling high-level clients on retainers. Most people don’t know how to differentiate themselves from other consultants offering the same service. Most people don’t know how to reliably automate their services (without compromising on quality of service). People miss a lot of things, and it kills their chances of success. You could figure it out yourself though. It’ll just take you months (or even years) of painful trial and error. 18) “Does this work even if I’m in the US / UK / Canada / Timbuktu / in the middle of a forest etc?” Yes! I’m in the UK, but this same system has worked for people all over the world. As long as you’ve got an internet connection, you’re good to go. 19) “If this works so well, why would you share it with us? Why don’t you just do it instead of teaching it?” Four things: 1) There’s big money in education. Not trying to hide this. I’m here to profit, and selling online courses is a great way of doing that. 2) The market for lead gen is MASSIVE. There are tens of millions of businesses all over the world. I could literally do this for 24 hours a day for the rest of my life, and not even put the tiniest dent in opportunity that’s out there. Virtually every professional business needs more qualified leads. And once you go through this program, that market will be open to you, too. 3) I AM doing this. I have an agency where I do lead gen for clients. It’s called Pearl Lemon, so you know I walk the walk and am still in the trenches actually doing what I’m teaching. And the lifestyle I’m living? It can be supported entirely by the amount I’m earning from my lead gen agency. 4) Read a few books on mindset. This is not a zero-sum game. Win-win situations do exist, and this is one of them. 20) “Sounds awesome, but now isn’t the right time. When will this course be open for enrollment again?” Okay. Now it’s time for Daddy Deepak to lay down the law. It’s NEVER going to be the “right time”, << Test First Name >>. It’s never the right time to do anything. It’s never the time to have kids. It’s never the right time to train for a marathon. It’s never the right time to travel. It’s never the right time to get in a relationship. It’s never the right time to do anything that makes life worth living. You can sit back on your couch and fantasize about waking up one morning and having it all figured out. You can dream about having an epiphany strike you like a bold of lightning and finally being ready to “make the leap.” But let’s get real. That’s not happening. That’s not going to happen. And if you keep waiting for the “right time”? You’re gonna wake up one morning at 70 years old like everybody else, drowning in regret, wishing you went for it. That’s why I’m giving you such a powerful guarantee — to give you permission to stop waiting, wishing, and hoping, and actually go for it. I don’t know when enrollment will open again. But along with the 365-day guarantee, you do have lifetime access — so you can stop and re-start if anything comes up halfway through. 21) “I’m totally on board. But I just need to convince my husband / wife to let me do this… any tips on how I can do that?” Totally get it. Having your partner supporting you on this journey is important. First of all, I’m not a random guy in his basement whipping up an online course to make some extra cash. I’m a former TEDx speaker. I’ve been featured in sites like the Huffington Post, BBC, Inc, and more. I’ve lived an interesting life, and wrote about it for years on Quora. You can check out what my mentees and clients have said about me on the signup page. Secondly… tell them why this is a priority for you. Why do you want to do lead gen? How do you think it can help you build a profitable income stream? What sort of safety guards can you fall back on if you fail (i.e. the guarantee)? If you explain all of that to them, chances are you can break through any skepticism and give this a shot to see if it can work for you. “Alright alright, you wore me down. How do I get started?” 1) Go to this link. 2) Submit payment. 3) Wait for me to reach out personally regarding next steps. I read every response personally, and I’ll be sure to respond Talk soon, Deepak

Building Your Lead Gen Agency: Part 8

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