Building a Lead Gen Agency: Part 6

You probably already know all the "best practices" to start out making money as a consultant:

Pick a niche and specialize in it.
Charge a monthly retainer of $2k+ / month.
Ask your connections if they need help with the service you provide.
Close them.
Always be networking for more clients.

… Right? And it’s good advice. Many big consulting careers were built using these tactics. But here’s the thing: For every guru sayin’ “5 simple steps" is all it takes … … you’ve got, what, like a gajillion consultants who DID those exact steps and got nowhere? So... what gives? How come Colin Consultant can’t miss, while Willy Wannabe can’t seem to hit the broad side of a barn? The reality is: The difference between “making it rain” and “I feel your pain” is razor thin. And it usually comes down to one of three things:

Information constipation (too much learning, not enough doing)
Complexity (overthinking every strategy trying to figure out which one to start with)
The “commodity trap" (an inability to get clients to pay consistent monthly retainers that allow you the freedom to quit your job and work from anywhere — instead of low rates that most businesses get away with)

Any of that sound familiar? If you signed up to my email list, then it’s probably because you’re getting stuck with one of the above. Regardless of whether you’ve got some clients under your belt and you’re looking to scale up, or you’re just starting out, we’re all in the same boat — how do you get clients to notice you, care about what you have to offer, and pay you high rates over and over again? That’s what I’m going to help you with today — once and for all. Later in this email, I’m gonna talk to you about “Secrets of a Six-Figure Lead Gen Consultant" — my step-by-step coaching program to help you sell “cold outreach as a service”, get leads for businesses, automate it so you can do this in under 3-4 hours per week, charge a premium, and build a six figure income stream after the 15-hour program. You’ll hit the gas pedal on your path to financial freedom. You'll be able to spend more time with your family (instead of being stressed about work the next day). You'll be able to take an extra vacation or two every year - without having to worry about where the extra cash is gonna come from. You'll be able to plow money into your savings so you have a nice big "cushion" in case you get the rug pulled out from under you for whatever reason. You’ll build a consulting business that you can scale as much as you want — whether you want to settle at $10k / month, or go to $20k, $30k, even $50k+ / month. All of that is just a few months away. Even if you’re starting out as a nobody with no testimonials, no online presence, no experience, no case studies, and no advertising budget.

But first, let tell you a bit about myself… and why I’m talking to you about lead gen in the first place (aka why I'm the best person on the internet to learn this stuff from)...In my 20s, I did a LOT of interesting, crazy things.

Volunteered at an exotic animal care center in Bolivia — caring for monkeys bears, tigers, and other animals that were being abused and illegally trafficked.
Performed as a rapper alongside other award winning artists.
Gave a TEDx talk

Lived homeless for two weeks in London, and made a documentary about it

Did an Iron Man in South Africa

Ran 20 marathons

Backpacked through 50 countries
Hitchhiked over 1200+ kilometers
Did military training in Georgia (the country)

In my 20s, I tried to live the most interesting life I could. I created lots of memories. And I wouldn’t trade it for anything.But when I turned 30, reality hit me: I had virtually no money in the bank. I had no stable job. I had no experience of any kind whatsoever. And even though I did do a lot of amazing things in my 20s, I didn’t set myself up AT ALL for the future.

So I moved back into my mom’s house… trying to figure things out at 30 years old. Soon, I found out about lead gen. It seemed like something I could do through cold outreach, even though I didn't have any skills or the right degree (I studied Literature in college). It seemed possible. I didn't need to spend money on ads to "learn the ropes" (like I'd have to do if I did social media marketing or Facebook ads. I didn't need to convince companies to put up ad spend, or convince them "why Facebook works." A few weeks later, I closed clients for $2k, $3k, even $5k / month for my lead gen services. And I was able to scale quickly to the ~$30k+ / month ballpark. And we're growing rapidly.

244,290 pounds in the last year, or $320k+ (and growing)

All while protecting my free time -- and traveling to places like Barcelona, Italy, and training for Iron Man competitions. To be honest, I actually didn't think much of it. The whole "getting clients and making money online" thing came naturally to me. I thought everyone else had it figured out too. But I quickly figured out... that wasn't the case. I realized how vague all the advice is online for people who want to make money consulting. People talk about things like networking events, social media marketing, paid traffic, and all these other random tactics… without giving anyone a step by step system to follow. The truth is, if you rely on random tactics like the ones you find on Google and YouTube, you’ll NEVER have consistency in your results. So… I decided I wanted to share what I know with the world. I wanted to see if my strategies would work for other people, too. Turns out… people found my emails and videos super helpful:

I wanted to do even more to help. So… I decided to do something special. For the first time, I’m opening up small, private coaching program to teach you how to get leads for businesses through cold outreach, how to land the right clients, deliver results, and build the financial confidence to make five figures a month… for the rest of your life. And as crazy as it sounds… I’m aiming for a 100% success rate — which is unheard of for online courses (I’ll tell you how I’m going to do it later in this email).

Introducing... "Secrets of a Six-Figure Lead Gen Consultant"

A 16-week online video course (and coaching program) to teach you how to get leads for businesses, sell "cold outreach as a service", get clients to pay you month after month to deliver leads for them, and build a $10k, $20k, or even $50k / month income stream Even if you have zero experience. Even if you have no connections to ask for referrals. Even if you're shy and hate selling. Even if you have no case studies, testimonials, business cards, or website.

Learn more about Secrets of a Six-Figure Lead Gen Consultant

You'll also get personal mentorship from me - 12 months worth of coaching. Every single week, I'll do a live Q&A call for as long as it takes, and take you behind the scenes of my agency (Pearl Lemon) to show you exactly how we're pitching and landing clients today. This way, after you go out and close your first few retainers, you can feel safe knowing that you can deliver them results (because you’ve got me to help you do it). You'll get all your questions answered -- even if you don't know what questions to ask. (Plus, lifetime access to the entire program and Q&A call recordings) To make it even more of a no-brainer for you… The program comes with a 365-day guarantee: If you’re not able to recoup your investment in the program yourself (by landing clients that bring you at least $1k - $2k / month), I’ll go out and get them for you. Email me at dee@pearllemon.co - I read every response personally so your email won't be missed. If I can’t do that for some reason… you’ll get a full refund. No questions asked. No hard feelings. THAT’S how we’re going to have a 100% success rate — and also eliminate your BS excuses like “I don’t have time right now” (I’m giving you a full year) or “I don’t have money” (you’re literally guaranteed return on investment, or worst case scenario, a same-day refund). Talk soon, Deepak

Building Your Lead Gen Agency: Part 6

Introducing... "Secrets of a Six-Figure Lead Gen Consultant"

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