A website’s basic information or content is one of the most important ingredients in implementing a successful website SEO optimization. People will usually judge your site within a few seconds of entering it, so make sure you make a good first impression.
Even if you are outsourcing SEO services even from a great search engine optimization consultant, they can do all the optimizing they can but if your website structure is not properly created and the content is lacking, the results will not be that productive.
You will want to make sure that your website contains all the basic information that people expect to see. Here are the basic ones:
About Us page
This is meant to give people who come into your website a quick idea of what your company is about and what it offers. This is also a great place to share your company vision and mission.
Description of your products or services
Sell your products or services to prospective customers by explaining how they can directly benefit them in an easy to understand way. Convince your audience that they need you.
Make sure that your contact information is clear and easy to find so that customers can make inquiries and contact your company easily. It’s good to give people several means of contacting you like giving your telephone, mobile, email, and mailing addresses.
This helps give your company a more trustworthy image. Of course, be sure to respond promptly and satisfactorily when people contact any of those contact numbers and addresses.
You can translate inquiries that you frequently get in emails into frequently asked questions on your website. This helps reduce the hordes of questions you may receive all asking about the same thing and save you the time and effort of responding to all of them. And it can also be great for SEO, if you and your search engine consultant can include your keywords in the FAQ responses as well.
Keyword optimized articles
As any good search engine optimization consultant will tell you optimized articles are a great way to increase rankings in search engines. Since users expect useful and quality content, search engines strive to find the most informative content that contains all the necessary keywords that were searched for. That’s basically why a search engine optimization consultant will suggest that if you don’t already have a blog you should, even if you have to outsource the writing as well.
It’s been found over and over again that people are most likely to trust peers over advertisements, even if those peers aren’t actually people they know. Customer reviews of products and services are the best way for prospective customers to get sold on your product. It may be wise to ask satisfied customers to provide feedback on your company whenever possible.
So there you have it; the basic content you need to start website SEO optimization. If you are going to outsource SEO services to a search engine optimization consultant, depending on their company itself, you can choose to delegate these tasks to them to make sure that all the basics are covered when it comes to your website needs.