So Good They Can’t Ignore You by Cal Newport – Book Summary

So Good They Can't Ignore You

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So Good They Can't Ignore You by Cal Newport

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So Good They Can't Ignore You by Cal Newport

Deepak Shukla’s Notes So Good They Can’t Ignore You by Cal Newport:

Hey guys,

I finished reading this book on the 10th of January 2021.

Here’s a synopsis of the book I grabbed from Amazon:

“In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that “follow your passion” is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. ”

And here are my actual notes I took whilst I was listening to this on Audible:

  • 2 small bets a month?
  1. Make b2c cold email work
  • Chase deliberate practice
  1. 4 hours a day
  • When committing to brain work do this
  1. No matter what I’ll keep working on it for one hour even if I faint
  • How to approach problem solving
  1. Learn from lots of little small failures
  2. Take small steps that can produce big wins
  3. Make these rapidly and often
  4. Good example is the ringless Voicemail stuff
  • Read the book little bets by Peter Sims
  • Make little bets
  • Build career capital to help you find your mission
  1. Act small think big
  2. Process can take years – eg you know you like marketing but not sure how to deploy it. Keep going deeper
  3. Great missions require little bets
  • Acquiring capital can take time

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  1. Need to reject shiny pursuits
  2. Will take a long time before you get good
  3. Staying on the path critical for your success
  • Building Agency Skills =
  1. Study The Blueprint Training and try to execute as much as possible
  2. Reread Traction OR listen to his other books
  3. Get to 100k a month fully remote with only interns as project managers
  4. Deliberate practice is not enjoyable
  5. If you’re not uncomfortable you’re probably not growing
  6. Keep Ion selling and that will make you get better.
  7. Add Get Known to Skylar profile to do some reach out there?
  • Deliberate practice will make you exceptional
  1. Make sure you don’t watch TV Mon-Thur
  2. Focus upon something you’re struggling with EVERY DAY
  3. Your blogging is about your skills. It’s a winner take all market
  4. Focus upon open opportunities – what access do you have that others don’t?
  • Working right still trump’s finding the right work
  • Career capital disqualification
  1. Job presents few opportunities to distinguish yourself by developing relevant skills that are rare and valuable
  2. Job focusss upon something that you think is useless or actively bad for the world
  3. Job forces you to work with people you really don’t like
  • You need to get good to get good things in life
  • If you want Great commission sales people you need to offer great value
  • If you want Great interns you need the offer great value
  • Traits that define great work
  1. Creativity
  2. Impact
  3. Control
  • Instead of focussing upon what the job can offer me
  • In professional music – the tape doesn’t lie
  • The cloud of external distractions
  • Approach your work like a true performer regardless of what you do
  • Develop the craftsman mindset for your business.
  1. Passion comes from achieving competency