How To Treat Your Podcast Like A Startup


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Hey, it’s Deepak Shukla here! Thank you for listening to my podcast – down below you will find the notes and key takeaways from today’s podcast so you can implement them in your everyday life!

Morning, guys, what time is it? 9:30 Sunday, the 7 November. Adam Nfre’s blog Growth Engine has a course, and he talks about the principle of many of you will be familiar with Eric Greezlean startup about almost, like constant spit testing, constant pivoting rapid iterations to ultimately determine which way is the best way to pivot your product.

And it was written in the context of a startup where there are, of course, multiple layers of complexity.

So it’s interesting to think about applying that approach to anything that you do. So I want to kind of run that logic through with you when thinking about the podcast.

So this podcast, as in today’s podcast, is talking about, of course, the application of the lean startup to podcasts in general to my podcast.

This is different from, for example, yesterday’s podcast, which is about trying something innovative around recruitment, something that’s ultimately very personal to me.

Those two podcasts are very different in terms of the potential audience, arguably. However, broadly it’s targeted towards anyone who’s probably a business owner.

Let’s say, to some degree, although it doesn’t necessarily have to be, this one could be for anybody.

My Current Podcast Routine

Now, all of my podcasts are less than ten minutes long, so they’re straightforward for me to do and create, and I do them while I’m walking, for example, right now to my local cafe. So this gives me the ability to churn out a podcast a day, effectively, a podcast every day. 

There are definitely things that are missing in terms of production. There isn’t a studio background with dead and walls, a mic with a pop shelter, and everything else is attached. There isn’t a lengthy discussion with a guest about something specific, and there is evidently a massive improvisation aspect.

Treating A Podcast Like A Startup

So all of these things could be tweaked. But to a degree, what we look for is evidence of breakout success with any of these podcasts. I’m doing to amplify the podcast’s reach by signing up to all of the podcast distribution platforms via the various RSS feeds. So I think we’ve just gone live on Stitcher, and we’re already on iTunes.

We’re already on SoundCloud. I think there are a couple of others that we are either already on or due to getting on Spotify, which will help amplify the message. We are doing the cold email outreach, which I’ll get a report upon in the coming days as to how that’s going. 

If that’s being effective, we’re going to put a page on Pearl Lemon or maybe even Deepak Shukla or maybe on all of the websites and infuse it into, for example, my email signature for all of the emails I send out. We’re going to do this to help spread the message that there’s a podcast, then using all of these techniques, we’re going to hopefully identify something that’s going to demonstrate that.

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Okay, great. This is a podcast that’s doing really well, and I’m talking about individual podcasts. I think we’re also going to look at any links and acceptance messages and start to drop the link for the podcast and put it across many of my socials. Once I’ve got the page live on the podcast.

As you can hear, I’m trying to quickly build a promotion vehicle that will enable one of these actual podcasts to have breakout success. And taking a lean startup approach in terms of its production gives me every opportunity to promote it effectively.

I mean, there is no damn way that I would, and I’ve just thought of some of these things, right? I have just thought about the LinkedIn messaging, thought about putting it into the various email signatures into my titles, on my LinkedIn profile, of creating pages across the various websites that we have of putting it into the newsletters that I’ve got even into my email calendar, booking forms.

There’s no way that I would probably get to that stage if I was more focused on finding a guest and organising a time to come on and all of these pieces.

And I think people get it back to front. A lot of the time. Focus on the value of the podcast, focus aggressively on that, and give the people something, and don’t worry about it having dirty production or quick production, or imperfect production. The lean startup approach says, I’m shipping a podcast today and test and what I don’t have at the moment.

And this is also the problem that people don’t recognise when they produce 60 minutes podcast because you need to build the audience to effectively test the test. So I’m building a proper and very effective distribution system that will allow and enable me to ultimately get feedback. 

But the thing that needs to happen very effectively is to promote. So, guys and girls, I hope that gives you some insight into how to treat your podcast like a startup and work upon building a distribution system to get robust feedback. Right. See you tomorrow, guys.

Key Takeaways

  • Build a proper distribution system to get robust feedback.
  • Create tasks where you can easily get them done every. For example, recording every day and making them a minute long.
  • Look at platforms and do outreach, spread your brand.