The Google Search Console is your hotline to Google. I’ll show you how to make the most of it to boost your site and your bottom line.
HEY! IT’S DEEPAK SHUKLA HERE.
And I’ve been working with Google Search Console for the past 10 years now. Over that time, I’ve created processes that have done wonders for my clients and their businesses. From URL inspection to indexing, let me optimize your Search Console!
WHAT IS GOOGLE SEARCH CONSOLE?
Google Search Console – formerly known as Google Webmaster Tools – is a VITAL tool that all business owners and digital marketers should know and have. It’s a web service provided by Google that offers a wealth of tools and resources that allow you to monitor your site performance. It is also the only way that Google will ever share information about manual actions taken against your site and offer its suggestions for improvement. Being actively connected to and making daily use of the Search Console is one of the most important things any website owner should do.
And the best part is, Google Search Console is FREE.
HERE ARE SOME THINGS YOU CAN EXPECT FROM ME:
MY JOB IS TO ENSURE THAT YOUR WEBSITE ACHIEVES HIGH VISIBILITY AND SERPS RANKINGS.
How do I do this? There are a lot of things I keep top of mind when working on your Google Search Console campaign. These are just a few of them.
GOOGLE SEARCH CONSOLE FAQs
What's the difference between Search Console and Analytics?
A simple answer is that Google Search Console is a tool designed to report on how search engines interact with your site, whereas Analytics reports on how visitors interact with your site.
How Do I Add My Site to Google Console?
There are several ways to verify that you own a site, which is the only way to add it to your Search Console
GSC verification methods
- HTML file upload: Upload a verification HTML file to a specific location of your website.
- Domain name provider: Sign into your domain registrar (like GoDaddy, eNom, or networksolutions.com), and verify your site directly from GSC or add a DNS TXT or CNAME record.
- HTML tag: Add a <meta> tag to the <HEAD> section of a specific page’s HTML code.
- Google Analytics tracking code: Copy the GA tracking code that you use on your site. (You need “edit” permission in GA for this option.)
- Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. (You need View, Edit, and Manage container-level permissions in GTM for this option.)
What Does a Google Console consultant do?
The volume of information available through the Google Console can be overwhelming and hard to interpret. A Google Console consultant can help you make sense of all that information and show you how to put it to best use to improve your website’s performance.
Why hasn't my site been crawled yet?
There can be a myriad of factors that could cause delays in the crawling of your site. But the most likely reasons are that the site itself is too new for Google to find any information on, or that the overall design of the site may make crawling and thus, indexing more difficult.
Can I make Google recrawl my site faster?
Whether you have a new website or recently updated a page, you can manually submit a URL to Google for faster recrawling. How? You will have to use the Fetch as Google tool in Google Search Console. The tool is located under the Crawl tab
I made changes to one of my pages, why are those changes not showing in search yet?
Crawling and indexing of pages within a website can take some time. While there’s no way to force an update, resubmitting you site map after making an update may help search bots find the new content faster.
I have removed some spammy content from my site. How can I let Google know?
You would need to submit a reconsideration request. This however is not difficult as it can be done directly through Search Console
What's the best way to obtain backlinks?
The best way to obtain backlinks for your site is to create compelling content that people actually want to consume and thus link to. Be sure to maintain quality content and have no unnatural links; Google’s VERY good at detecting things that violate its Webmaster Guidelines.
How can I make my images appear in Google Images?
The best way to do so is by providing Google with as much information as is possible – this can be done by adding descriptions and alt text to your images to make crawling them easier.
Does purchasing ads help with my site's ranking?
Short and to the point, no. Google’s advertising programs are completely separate from their search results, and participation in an advertising program doesn’t positively or negatively affect inclusion or ranking in the Google search results.
What's a cached page?
Google links to the current version of a page, and also stores a copy of a recent version of that page so you can see what it looked like recently, or view the stored (“cached”) copy if the current page is not available.
What do I do if my site's no longer ranking well?
As the web is constantly shifting in its dynamics, search results can change. There could also be an issue with Google – perhaps it’s having difficulty crawling your site.
How can I detect broken links?
In the Crawl section of the Google Search Console, you can find details on any errors Google found when crawling your website, including all URLs that returned a 404 error i.e. broken links.
How can I know if my schema markup is working?
Under Search Appearance, you’ll find categories for Structured Data, Rich Cards, and Data Highlighter, all of which are methods you can use to communicate more information to Google’s crawlers about how to display your web pages in the search results.
How can I determine which of my keywords are doing well?
In Google Search Console, you can determine which keywords have been generating the most organic traffic for your site.
In the traditional Google Search Console view, you’ll find this information by clicking on the Search Analytics bar in the middle of the page in the main dashboard.
A bit further down, you’ll see the list of all the keywords people found you with and the number of times someone has clicked on your link after searching each keyword.
By clicking on a particular keyword in the list and using the filter options in the top menu, you can go a little deeper to learn which pages show up for in the SERPs (Search Engine Results Pages) for a specific keyword, what countries people are coming from when they search the keyword, and what devices they’re using.
How can I tell if my site's been crawled?
What are rich cards?
Rich Cards in Google Search Console are items that use schema data to display content in a more engaging format, which can improve the experience of your site on mobile devices. They can report monitors rich snippets, schema, AMP, and App Indexing.
How can I verify my site in the Search Console?
It’s actually a very simple process. Log into your Search Console account. Once you’re logged in, you’ll see a box next to a red button which says “Add Property.” Enter the URL of the site you’re trying to add in the box and click “Add Property.”
How can I add a sitemap?
Sitemaps are important for Google, as they need them to list your site efficiently. From your Search Console dashboard, select the site you want to submit a sitemap for. On the left, you’ll see an option called “Crawl.” Under “Crawl,” there will be an option marked “Sitemaps.”
Click on “Sitemaps.” There will be a button marked “Add/Test Sitemap” in the upper righthand corner.
What is Robots.txt?
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.
How can impressions help me rank higher?
Your Search Console impressions divulge a lot of useful information such as your CPC rate, your most engaging keywords and more. It would be wise to communicate with an expert to determine how to move forward with your impressions.