Google Analytics can tell you a lot about your website. But that data is no good if you don’t know how best to interpret it and take action based on what it reveals. As a Google Analytics Expert, I do.
If you need better results — more traffic, better conversion rates, increased revenue, greater profitability — You need a partner with passion. Someone that can help you reach your goals. and that’s me
AS SEEN ON
I’m a Google Analytics expert with years of experience in using the platform to boost the metrics of my clients. As Google is constantly updating its algorithms and policies, I make sure to go the extra mile to ensure that my audits are as accurate as possible.
Let’s get you a quick audit to determine the best strategy – I’ll be happy to guide you along the way!
AS YOUR GOOGLE ANALYTICS EXPERT, YOU CAN EXPECT THE FOLLOWING FROM ME:
WHY WORK WITH ME?
As soon as you come on board, our journey begins. Why?
Because you’ll quickly realize that the way I deliver my Google Analytics services is what differentiates me as an expert.
I make it personal. I don’t cut corners.
I get right to the heart of the issue and advise you straight up on where you stand and how you can improve. And then I execute.
Give me 60 days. I’ll revamp your Google Analytics.
I’m confident in the tactics that I use in order to increase the conversion rate of my clients properties with the information gathered via Google Analytics. Here are some of the attributes I bring to the table when crafting YOUR campaign:
WHY HIRE A GOOGLE ANALYTICS EXPERT?
You need someone who knows the ins and outs of Google Analytics. You need someone with experience and proven results to manage your campaigns. I am that expert to help you take your metrics to the next level.
Ready to go? Get in touch with me today!
GOOGLE ANALYTICS FAQs
Is Google Analytics free to use?
The standard version of Google Analytics is completely free to use. However, Google does offer a premium product called Google Analytics 360 (previously Google Analytics Premium), which costs US$150,000.
There’s no reason to pay for Google Analytics 360 unless you’re starting to hit some of the limits of the free version such as max hits, sample size and exported rows of data
What is a Google Analytics Expert?
Experienced Google Analytics consultants can take you from strategy through implementation and beyond, teaching you how to pull a report, and make recommendations for configurations that would benefit your business. In a nutshell, they help you make sense of all that data and how to put it to best use to help you achieve your business growth goals.
How Do I Add Google Analytics to My Website?
There are several different ways to add Google Analytics to your website. Which one you choose will depend on your website structure and your comfort level when working with code. Google provides step by step instructions here
How Will I Know That Google Analytics is Set Up Properly on My Site?
Check your Google reports: Log in to your Google account and select the Reporting tab. Click on the Date widget on the right hand side of the dashboard and adjust the date range to the current date. It can take up to 24 hours for data to show up in your account after installing the code on your website.
Use the “View Source” feature to find the tracking code: Verify that the tracking code was installed correctly: right click on your web page and select the “View Source” feature. Search for the code snippet on the top of the page, before the closing </head> tag.
Can You Set Up Google Analytics on Any Site?
Although the methods for doing so differ – and if you have a website built with a web builder like Wix or Square Space you may need to install a specialist app – any website should be able to accommodate and run Google Analytics.
What kind of Google Analytics data can I access?
The amount of data that can be collected, extracted and analyzed by Google Analytics is huge, and its capabilities are still growing. In very basic terms, if it is happening on your website GA can track it. What can it do specifically? All of this and more:
- Learn how visitors use your site, where they go and which pages attract the most visitors.
- Find out which of your online campaigns bring the most traffic and conversions.
- Determine where your website visitors are located, what devices they use, what languages they speak and other very useful demographic information.
- Learn what people are searching for on your site.
- Visualize what people click on the most.
- Uncover your top content.
- Identify your worst performing pages.
And that is all just for starters. At first glance, Google Analytics seems very complicated, and learning to make the best use of the data it offers does come with something of a steeper learning curve. The basics however are not difficult to master. If you want to get the most out of GA though, a little expert help will go a long way.
What is the Google Analytics Real Time Report?
The Real Time Report provides data about visitors’ activity on your website only seconds after it actually occurred. You can see:
- Number of visitors on your website
- Visitors’ geographic location
- The traffic sources that referred them to your website
- Goal conversions that have just occurred
What is the Google Analytics Audience Report?
The Audience Report provides an overview of the number of visitors that have visited your website, how long they spent and the percentage of new vs. returning visitors. You can gain the following insights through this report:
- Demographics: Age and gender of your site’s viewers.
- Interest: Visitors’ areas of interest.
- Behavior: New and returning visitors, frequency of visits.
- Technology: Browsers, operating system and network used by viewers.
- Mobile: Desktop, tablets and mobile devices used by viewers.
- Visitor Flow: How visitors move through your site.
What are goals?
In Google Analytics, conversions are known as “goals”. They are the specific, measurable actions that users take on your website. If you want to be able to leverage Google Analytics’ conversion reports, you need to set up, at the very least, a basic goal.
Though it may be immensely rewarding to see an influx of traffic to your website, what matters most is whether or not you can convert that traffic.
Can I use Analytics to measure my AdSense campaigns?
Yes, it is possible to manage and track your accomplishments of Google AdSense by using Google Analytics.
What is benchmarking?
Benchmarking is an insightful tool in Google Analytics that compares your site’s performance to previous results and to your industry’s average. It provides valuable context to your business, gives insights into industry trends, and helps to compare your indicators to competitors.
Can I save money with Google Analytics?
If used correctly, interpreting the data within analytics can save you money by making you realize which marketing channels are working, and which ones need improvement, or can be dropped.
How can I identify the keywords that bring my site paid traffic?
There’s a tool in Google Analytics called Keyword Column, where you can see the traffic that is coming from organic and paid sources.
Which is more important to consider? Bounce rate or exit rate?
Both are equally essential when measuring the site performance, however, their importance relies upon the quantity of components like a high leave rate of a contact page/thanks page or a channel’s end page.
Do I need gtag.js?
The global site tag (gtag.js) provides a framework for streamlined web page tagging – giving you better control while making implementation easier.
By using gtag.js, you will be able to benefit from the latest measurement features and integrations as they become available.
What is bounce rate in Analytics?
The bounce rate in Google Analytics represents a single-page session. More technically, Google Analytics defines the bounce rate as a user that sent a single request to the Google Analytics server during their session.
This is because some custom events in Google Analytics can also send requests to the server even if a user only visits one page.
How does Google Analytics attribute conversions?
Google Analytics attributes conversions on a last-interaction model. This means the last source that led people to your website before a conversion occurs is credited with that conversion.
What are some cons to Google Analytics?
Despite the massive advantages, Google Analytics does have some disadvantages to its use. Firstly, visitors can block their tracking within their browser settings, you need to have customization in order to get the maximum value and Analytics samples data for higher traffic websites.
How can I find out the sources of traffic to my website?
A Google Analytics Expert is a professional that is responsible for analyzing and reviewing the metrics that exist in a company’s Google Analytics in order to build optimal marketing campaigns. They also dig deep into site visitors and find out different information related to visitors’ inclinations and demographics to run a campaign without any ambiguity.
It’s one thing to know how many people are visiting your site, and another thing to know how they are getting there. This information can be found pretty easily in your dashboard under ‘Acquisition > Channels.’