The Perfect Webinar Funnel [Review] Notes

Morning guys, I recently got my hands on Russel Brunson’s Perfect Webinar - and I thought I’d share my notes I’ve made from it. For those of you who aren’t familiar with it - Russel Brunson is the founder of Clickfunnels and has made hundreds of millions I think through Webinar Funnels. What I’m about to share with you are my notes from his training on ‘The Perfect Webinar’. Rather than this being a review (the TL;DR is that you really should buy this training) - I’m going to share with you my notes of what I learnt from watching his training: This is all centred around training that Russel gives with this as the foundation: And what I’m about to share with you are my ‘rag-tag’ notes from watching the training in the hope it can help you with your webinar journey as I’m on my journey. A couple of prefaces that are important as you go through my notes. They’re JUST that - notes.

Notes From Watching ‘The Perfect Webinar’

So what I’m writing might NOT be immediately obvious to you - it’s really stuff I’ve written for myself that I’m hoping might be of some use to yourself as you progress through building your own funnels

• The story is 5-8 mins
• Create’s ‘yes’s’ in people’s mind
• DOESN’T show face here (can start with a hello and then switch to screen only webinar
• Talk about his transformational journey - on the verge of collapse until (your solution) saved him
• When introducing price - it’s not 10k or 9k etc etc! Cheesy but it WORKS!
• RB sells typically $500-2.5k
• $497 sell funnel for NOT $197
• 6-8 modules - teaching them some kind of system
• Core training + bonus that makes it IRRESISTIBLE

3 sections

• 1-2 minutes before get on and be excited and say it’s Deepak we’re here for X webinar - it’s going to be awesome I think you’re going to really love it
• So excited to have you here!
• Keep LOOPING it in like a broken record!
• Introduction - can’t be BORING - tonality and voice is HUGE here - you NEED to come with more energy than you do in the real world otherwise people zone out and fall asleep
• BOLD PROMISE is a must

My GOAL….. If you stay till the end I’ll actually show you (what can I show them - something CRAZY!) e.g free trip to ANYWHERE within 2 hours flight time from your home AND free 1-2-1 training for you for your next planned job promotion attempt!

• Most of my secrets tend to be BACKWARD from what most people believe - trying to break a belief pattern
• Content

3 secrets

• Then TRANSITION IS IMPORTANT
• Let me ask you this question….
• How would you guys like me to help you implement some of the things we’ve been learning about?

Close

Objection Handling

Sprinkle handling objections throughout the stack! 1. Money replenishes every 2-4 weeks - time doesn’t - this will save you time 2. Break old habits - all you learn will be completely useless if you keep to the old way 3. Information alone - you need process, you need step by step, you need support etc 4. Money or excuses - ‘can’t do this, can’t do that etc, or you can make money - if you want that - then you should invest right now 5. Money is good - not evil - just a tool for exchange 6. Your two choices - 1st choice could make it really cheap and rush and not give the total value OR I could charge a little more and really support you and retain more time to build out further content 7. Their two choices - choice #1 you can invest and make a decision that could change your life - or you can go to bed after this webinar and start your day tomorrow and not have anything change in your life - why did you come to this webinar? I dunno about you but 2nd option never makes me happy 8. Us Vs Them - Nervous Norman or Action Adam 9. The handhold close - walk them through the process - here’s the order form - here’s where you’re taken to after - so show them exact next steps 10. Say Goodbye - say goodbye forever to all your fears (run through fears and all being vanquished) 11. If you only got this 1 thing it’d STILL be worth the investment but on top of that.. 12. Now or later close - fix issues now and later your life will look very different! 13. Close close - this is it It - the webinar is over - go here right now to sign up Don’t use ALL of them - use several that feel highly relevant Last slide Still have questions - fill in this $1 payment and then email me a question and I’ll answer over a call - WON’T bill your card unless we have explicit instruction from you - sound fair? Continually use ‘Isn’t that awesome?’ ‘Isn’t this exciting? ‘Are you guys getting this?’ ‘Can you see how this might work!’ ‘Isn’t this damn cool!’ ‘Can you imagine what would change if you did this every single day? Share testimonial then drop multiple trial closes!

Notes From Watching Russel Discuss The Perfect Webinar

Ultimately I’m important to have One Funnel >>> e.g How To Generate 150 B2B Leads Per Month ✅ Pearl Lemon ✅ Pearl Lemon Leads, ✅ Serpwizz ✅ Deepak Shukla e.g How to buy properties in cash for less than £30,000 ✅ Pearl Lemon Properties e.g How to make £1,000 a month without trading a single thing w/Forex ✅ Kemistri e.g How to run become an elite ultramarathon runner w/out eating ANY meat whatsoever ✅ Plantsumo e.g How to get a $7,000 payrise over email ✅ Resumecats - give them this for free for one year (show them roadmap)

• Every Thursday do a 90-minute webinar
• The initial goal is to get as many people on that webinar Mon-Wed then follow up Fri-Sun
• For $1000 product do $1k in ads to test it
• Expect a 15-30% turn up rate
• If you close 10% of the webinar with 100 people on - that’s $10,000!
• (You need really at least 100 people to get an accurate sample size!)
• A proper follow-up sequence will give a 5% lift

Have your core offer - then need to wrap it in all this other stuff - Core offer = annual deal to Serpwizz for $699 w/Serpwizz masterclass Or Core offer = selling SEO services for Pearl Lemon Or Core offer = selling SEO training

• The easiest way to balloon your price is to wrap it with a training component
• 6-week training programme w/30-day refund period (value jam-packed into weeks 4-6 to avoid refund requests coming in)
• Bonuses should be little things (templates/checklists) 1-pager’s is ideal! Something proprietary to you is perfect
• Your programme/core offer will have holes in that if you build an inbound agency…you need outbound to start with!
• Pricing of the stack should be 10x what actual price is
• When you do content has to be specific

Need to break and rebuild belief patterns

• Figure out what the belief patterns are of the customers - then the content is opposite of those things
• Copy what’s already working!
• You can have different offers/ways of structuring things that are selling the same thing (for ad funnels etc)
• The goal of the funnel is NOT about teaching - it’s about hope, and showing them what’s possible

Belief patterns in the job promotion space

#1 You can’t ask for a pay rise over email SECRET: Decision-makers PREFER email because they’re busy and emails can capture all the data and be referred back to #2 Hard work and doing your job well is enough SECRET: Decision-makers give promotions based upon hard work + execution and VISIBILITY - if it isn’t public - it doesn’t exist #3 If I work hard, impress my boss, and am visible I’ll get rewarded SECRET: You’ll get rewarded if you present your value to the company in money terms - how do you/will you save/make the company money - this is the key! Additional Insights

• Add pictures into your stack to humanise yourself as much as possible
• Add a picture of someone who is a success story of yours
• Add you ‘before’ and you ‘after’ type of picture
• if you’re not sharing your face on a webinar then share smiling images of yourself
• Prepare a bunch of fake names with questions to answer on the webinar
• Pitch bonus if you stay till the end - first 5 people to buy will get 30-minute consult w/me
• Just as hard as any other business - but scales much better
• Combine it with your current business to add more value
• Repeatability is the biggest part of the success here (i.e once you have done it - can do it in ANY industry)

Notes from watching Russel present his webinar

• Some people come for the system, others come for hope etc
• When running a webinar - HUGE energy is important!
• Building the story is quite important (of success you’ve had/discoveries you made)
• Underlining authority along the way
• 20 minutes into the presentation BEFORE Russel gets to 3 secrets
• Use quote(s) of the successful
• Model those who are being successful (as MUCH as you can)
• Can work for ANY business - just find an example funnel that sells the same thing
• Find relevant funnel on Clickbank - CLONE it - this is a goldmine
• Sketch out a well-performing funnel
• DONT reinvent the wheel
• Use Ahrefs/SEMRush/Similar web to understand where their traffic coming from
• Buy traffic from the same sites as them!
• Use countdown timer in the webinar
• Use the same slide with questions moving in one section (everything else the same)
• W/payment options mention Paypal financing and plenty of instant finance available
• If you don’t have money to afford then you need this even more than I thought
• Leadpages like having a calculator Clickfunnels like an iPhone
• Russel breaks down his own webinar:
• - More visuals the better
• - Who this works for is important
• - Important to be extremely tangible - showing EXACTLY how stuff works (without teaching too much)
• - ‘Essential tools to be successful’ - combine something that is universally agreed with your ‘offer’ - anchor a known thing/concept to your thing
• - Transition is always an awkward part but by framing it as ‘let me ask you a question’ - makes it much easier
• - Make the best thing the ‘free thing’ then stack around it
• - This gets people excited ‘who wants X for free’ see loads of people typing ‘yes’ in the chat
• - show them not only are you going to MAKE a lot of money - you’re going to SAVE a lot of money as well
• - Focus on Heather story.
• - Play Pearl’s voice note OR take video examples of what people have said/written about working with Pearl Lemon as evidence
• - When show testimonials - show different types of people so different audience can relate
• - ‘Can you imagine what it would be like to’
• ‘What if you were able to do this on your first try?’
• Trial close trial close trial close - when you speak to keep them nodding throughout the entire presentation
• [Slide] Add a ‘What else do you need?’ - hmm….in-person payrise strategies
• Then the same slide again
• But ‘audio call strategies’
• This is good to mix into with value/product stack
• [Slide] If all I did was…would it be worth it? (Get them nodding yes)
• e.g ‘in my head I just said 3x it’s worth $11k so yeah…I’ll pay $1k for it!
• Use closes that make sense for your webinar (cherry-pick)
• Once you reveal the price - you again need to show why it’s worth it
• Keep adding a link into the chat as people try click screen etc
• Need to create table rush close - ie urgency thing - what can you get to create a rush to buy (e.g consulting or something extra?)
• When you talk about the first X people…build this up to the prime audience
• Show them what they’ll get it they buy, then show them a bonus in the next slide (like a before and after)
• If you build in a countdown clock make it 30 mins (or enough time) for Q&A
• Bundle in loads of questions yourself if no one is here
• RB gets an insane amount of payments through Paypal finance (0% interest-free for 6 months) - research alternatives