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Building An A.I Content Startup Studio
29 January 2022by Deepak Shukla

DS
Founder & CEO of Pearl Lemon Group. Three-time TEDx speaker and SEO consultant.
Morning guys.
Well here’s today’s time and date.
And it feels good to be back and back writing again.
Today I want to talk about how we’re building an A.I startup studio from scratch.
So a few months (or maybe a year?) back the SEO community got excited about the commercial release of A.I tools.
Ultimately these are tools that are able to generate content that is written like a human.
There are all kinds of usecases for such tools - and the one we’re most interested in is using them to write blog content.
I didn’t think too much of the entire niche in general until one of my team sent across a Twitter thread about someone who was generating $25,000 per month using just A.I content - which was incredible to me.
With this in mind the brainwave quickly came…why not start an A.I driven website all by ourselves?
So the idea is simply this:
Well here’s today’s time and date.
And it feels good to be back and back writing again.
Today I want to talk about how we’re building an A.I startup studio from scratch.
So a few months (or maybe a year?) back the SEO community got excited about the commercial release of A.I tools.
Ultimately these are tools that are able to generate content that is written like a human.
There are all kinds of usecases for such tools - and the one we’re most interested in is using them to write blog content.
I didn’t think too much of the entire niche in general until one of my team sent across a Twitter thread about someone who was generating $25,000 per month using just A.I content - which was incredible to me.
With this in mind the brainwave quickly came…why not start an A.I driven website all by ourselves?
So the idea is simply this:
- What are we aiming to do? > Build a high-traffic website using completely A.I generated content
- Determine what kind of content can A.I accurately produce?
- Research and test out the various A.I writing tools (there are many) to see which one is fit for purpose
- Identify a niche where there are lots of opportunity from a keyword perspective to produce content that can be written (excellently) by A.I
- Then build out a website with the following steps in place:
- Do the necessary keyword research for niches
- Register a domain, design a free logo
- Put together a website with 100k to 500k words
- All blogs should have images with each blog post that are also optimized for SEO
- Launch with 3-months of foundational SEO done - (i.e all onpage as well as web 2.0 links and any internal links we can point out to these sites from our own authority sites)
- Put an exit intent popup on the website to capture marketing optin’s from day 1
- Write a standardised simple 3-step email marketing campaign asking: 1. What content would you like to see on our website? 2. What problems in this space did you wish there was a better solution for? 3. How do you think we could add value to our website?
- Create a Facebook group for people to join
- Leave these websites for 3-months and do NOTHING to them to see what happens.
- Repeat this process for 4 websites per month (so 1-per week)
- Check in on each website after 3-months to see what result has been driven to the website
- Based upon the result determine to do one of the following:
- Sell the website on a deal flipping website
- Turn on Ezoic if it’s generating a significant amount of traffic
- Tweak the on-page SEO accordingly to it’s search traffic on the top 10 performing pages
- POTENTIALLY Add eCommerce to the website
- POTENTIALLY Add a gated/premium content section on the website
- If the website shows some promise - build some higher quality links to the website
- Do nothing. Leave the website another 3 months to see what happens
- Build sites for clients as a service (e.g we have a client who sells diamonds - we could build a site to support his journey in theory)
- Sell the sites for our clients
- Build new sites for those who wish to do the same thing
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