Deepak Shukla’s Notes On Restaurant & Bar Marketing II by Erik Shellenberger – Notes :
I finished reading this book on the 10th of January, 2021.
Here’s a synopsis of the book I grabbed from Amazon:
“Picture a room full of people all taking a test that nobody studied for. Everyone is copying off each other’s paper, so we end up with many different versions of the wrong answer. Everyone assumes their neighbour knows more than they do, but it turns out everyone is shockingly uneducated.”
And here are my actual notes I took whilst I was listening to this on Audible:
- Switch to voicemail only service to listen to all messages?
- Take every sales call listen to every sales pitch
- Everything else 1%
- Google 10%
- Social Media 4%
- Online Reviews 20%
- WOM 65%
- What brings customers to your restaurant/food prep company?