Deepak Shukla’s Notes On Restaurant & Bar Marketing by Erik Shellenberger – Notes :
I finished reading this book on the 10th of January, 2021.
Here’s a synopsis of the book I grabbed from Amazon:
“A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. ”
And here are my actual notes I took whilst I was listening to this on Audible:
- Switch to voicemail only service to listen to all messages?
- Take every sales call to listen to every sales pitch
- Everything else 1%
- Google 10%
- Social Media 4%
- Online Reviews 20%
- WOM 65%
- What brings customers to your restaurant/food prep company?