You’ve probably heard it before, cold email is nothing but glorified spam. This is the line used by almost everyone who is not a fan of cold email prospecting. Usually because they have tried it before, failed and refuse to accept the possibility that someone else might succeed where they couldn’t. The fact is that…
There is an American TV show – or was it’s cancelled now – that I used to watch on one of the various streaming services I have too many subscriptions to called Burn Notice. It was (is) cheesy and melodramatic, especially as the intro starts off like this: “You’re blacklisted; when you’re burned, you’ve got…
You’ve spent weeks, no months, building the perfect prospect list. You spent days researching every name on it. You’ve segmented the list, written great cold email copy and brainstormed an amazing subject line. Your cold email campaign is all lined up to go. There’s one last thing. When should you send it? I’ll bet you’d like to…
Have you ever tried asking a complete stranger out on a date? It’s scary, it’s risky, but if you’ve ‘got game’, and take the right approach, things might work out (well. you might get to buy them a drink at least.) Believe it or not, the same goes for cold email. Your success depends on…