If you’ve ever sat down and wondered exactly why SEO matters so much then sit back and let Deepak Shukla, one of the top SEO consultants in London provide a simple, straightforward explanation.
The vast internet is awash with blog posts
First off, let’s take time to think about the internet or world wide web (www.com) and recognise the number of posts published on a daily basis. It may surprise you to learn that more than two million blogs are posted each day by users of WordPress (insert link https://neilpatel.com/what-is-seo/). If you take a few seconds to assimilate that statistic then it’s fairly simple to work out that the total number of all types of daily internet posts must be absolutely staggering?
What is SEO and what difference does it make?
SEO, or search optimization, refers to the techniques used to increase the numbers and the quality of website traffic that is received. It also provides any brand with added exposure by way of unpaid, organic internet search results.
One key factor influencing all SEO activity is having a deep understanding of exactly what search terms individuals are utilising on the internet. Once you have achieved realisation on the sorts of queries people ask, the types of answers they are looking for, and the words they use to submit internet searches, you’ll understand exactly what content they want to consume. This makes it far easier to gear your web content to connect with the individuals seeking the solutions you or your brand offer.
The other important factor to bear in mind in any SEO activity is that your internet content needs to be found and understood by the search bots utilised by major search engines like Google.
What this means for you and your business
The scary numbers of daily internet posts mean that anybody wanting to attract readers, visitors or customers to sites has to ensure the text stands out and that is where SEO comes into play. What’s more, the optimized content you add to the internet needs to be ranked well by the search bots mentioned above.
All search engines use indexing to rank content in order of usefulness. Crawler robots carry out this activity and place internet content in ranking order in terms of answering queries or providing solutions. This is why it’s so important for brands to rank in the first page of Google searches, where possible. Many internet users will only check the first couple of pages for any search terms or queries, which means if you don’t rank highly your content is hardly likely to receive many, or even any, views.
If I can put this into context again. You need to realise that Google alone answers over 2.2 million search queries every day!
Optimizing any text prior to submission to the internet is a key activity for anybody wanting to build traffic to sites, and really does only take a few minutes of your time! Using an SEO expert like myself can be invaluable for brands seeking to maximise search positions, and once you achieve an understanding of SEO and internet searches it’s an activity you can carry out for yourself.
What is organic search?
I already mentioned the importance of organic searches. These are consumer internet search results that are not a result of ad spend. If you carry out internet searches regularly you’ll see that brands using paid for advertising to rank highly on the first page of searches are easy to spot. Their ads are labelled as such and many consumers ignore these results, preferring to check out the organic search results instead.
Search engine result pages are referred to as SERPS and are continually evolving to offer a more dynamic user experience. Although many of these SERPs spots do feature paid advertisers, some are organic – such as featured snippets. Getting your brand to appear in some of these search boxes is the ultimate SEO “win” as it guarantees a top page spot.
So how do I carry out SEO?
In all honesty, great SEO techniques involve the design, writing and links used within websites and internet content.
Achieving high levels of visibility on the internet can take time and it is definitely a scientific process. That’s the reason it’s always a good idea to call on the skills of the best SEO expert you can afford in the first instance.
Ultimately, you want to rank at the top of the first page of search results for your chosen product or service. This means using all available techniques to ensure the search engine crawler bots (most likely to be Google) conclude that your text offers the best information and advice to anybody searching for the solution your brand offers.
But does it really matter to my brand?
Most user experiences online actually do start with search engine queries. And, it has to be said, that around 75% of all internet searches are carried out on Google. You can also expect that it is the first five Google results that achieve most user clicks: that amounts to an average total of 67% of all clicks received for any search.
It’s easy to see from the above that SEO really is vital to any internet brand or service provider.
This brief article provides a few of the reasons SEO is so important. There are lots of ways an expert in SEO can help optimize all the content you’ve posted to date and help you set objectives for SEO in the future.
Deepak Shukla, SEO specialist, London
I am expert in providing optimized website and internet content to brands in London and throughout the UK. If you have concerns about your internet ranking and the existing content posted to your site and the web, then let me carry out an assessment and help you identify the search terms and keywords that will get the results you need.
I work with you to achieve the superb SEO results you seek and ensure your business ranks highly on the web. Get in touch to find out more.