SEO, otherwise known as search engine optimisation, is an essential aspect of digital marketing. In short, SEO techniques involve optimising a website in terms of its design, functionality and content to improve its chances of earning a top spot in the search engine rankings. This is important because it makes a company’s site more visible,…
Google and their algorithm changes. One of the biggest reasons freelance SEO consultants like myself are well known for ending their days in the bar. All joking aside (although it’s not actually a joke), one of the biggest challenges for any SEO expert, SEO agency and indeed for any webmaster, is keeping up with the…
Maybe your website views have tailed off in recent months, or you’re just not having success in growing the audience of your online platform. Increasing your organic traffic to your blog, and your website as a whole is easier than you might think if you have a plan in place. With these four strategies, improving…
SEO is anything but a “one size fits all” strategy. What works for one website may not work for another. And what worked for you in the past may not yield the same results in the future. From startup companies to enterprise websites, SEO is critical. Taking this one step further, there is nothing more…
The time has come, you’re ready to get serious about SEO for your business’ website. But as you lack a)the specialist knowledge and b)the time you’ve made the decision to outsource the task to a search engine marketing consultant. Great call. Except now you have to find the one that’s right for you and your…
In a world where everyone wants to automate as much of their lives – business and personal – as possible the idea that you can buy a software program that takes care of all your SEO efforts for you is certainly an appealing one. SEO on auto-pilot, your website shoots to Google page one, no…
Despite what some say, SEO is not dead. In order for any website to rank well in a Google search, it still needs to be optimized. But SEO is more complex than ever and increasingly time-consuming. Which is why many small business owners begin to look at the idea of outsourcing their SEO to a…
Now that Google is twenty years old, and it dominates the lives of people every day, most business owners now understand that having a business website is not enough in itself. That website needs to be easily found by the people looking for the types of products or services it offers and that means it…
A website’s basic information or content is one of the most important ingredients in implementing a successful website SEO optimization. People will usually judge your site within a few seconds of entering it, so make sure you make a good first impression. Even if you are outsourcing SEO services even from a great search engine…
If you are thinking about hiring a search engine optimization (SEO) expert, it pays to understand how top SEO consultants can impact your business. Despite the fact that SEO is a well-established digital marketing discipline, lots of business owners still have misconceptions as to what it entails and what to expect when hiring top SEO…