Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future. Links are…
Hearing that someone wants to talk about ‘techy’ things that might affect their SEO overall is something that most people find deathly boring and avoid as far as possible. Ugh. Technical stuff, can’t that be left to the geeks in IT? HTTPS is one of those issues. Most people know it vaguely has something to…
Google and their algorithm changes. One of the biggest reasons freelance SEO consultants like myself are well known for ending their days in the bar. All joking aside (although it’s not actually a joke), one of the biggest challenges for any SEO expert, SEO agency and indeed for any webmaster, is keeping up with the…