There is one hard truth in business you can’t escape. Even if you have the best product in your niche, or offer the best service that previous clients have raved about potential new clients can’t buy a thing from you unless they know about you, which is why marketing – and marketing 24/7 – is…
Before you made your last online purchase, you probably read at least a few of the product reviews before you parted with your hard earned cash to help ensure you were making the right choice. Of course you did, everyone does, it’s the only sensible thing to do. If you are going to spend tons…
Here’s a question I’ve heard a lot. Why are you so big into LinkedIn Deepak? Why don’t your do more Facebook, Twitter, Instagram or (insert trendy new social network here) The fact is, I have profiles on most of the major social networks. And I post to a few. But the thing is, while Facebook…
SEO, otherwise known as search engine optimisation, is an essential aspect of digital marketing. In short, SEO techniques involve optimising a website in terms of its design, functionality and content to improve its chances of earning a top spot in the search engine rankings. This is important because it makes a company’s site more visible,…
Maybe your website views have tailed off in recent months, or you’re just not having success in growing the audience of your online platform. Increasing your organic traffic to your blog, and your website as a whole is easier than you might think if you have a plan in place. With these four strategies, improving…
Let’s talk about when to hire an SEO expert. You’ve got a great product on Shopify, Etsy or Magento: you just need to get it noticed, and that’s where the SEO consultant comes in. But what are the key moments in your business journey that require the SEO expert? When you need hits on your…
You want to get more views on YouTube to be successful on the platform. The more views you have, the greater number of subscribers you will get and the higher your watch time. This can lead to increased numbers of conversions on your website, or more revenue from the monetisation schemes YouTube offers. With over…
Ready to skyrocket your sales? Taking the time to learn how to write a cold email that actually works will be critical for your success with cold email prospecting and lead generation. Most people shy away from sending cold emails , because they think it’s spam and they don’t want to get that kind of…
In the world of cold email prospecting, it’s wildly popular. It’s often the one that is cited on those landing page ads that scream “This email helped me land a million-dollar deal.” or “This is the secret to writing one email to land a conversation with anyone.” It’s the “are you the appropriate person?” email…
There are lots of advice pieces, webinars, courses etc. put there – I actually offer a good one myself – that will help you use cold email successfully. There are fewer that help guide you away from what not to do. However, when I was reading an article recently about the President of the United…
SEO is anything but a “one size fits all” strategy. What works for one website may not work for another. And what worked for you in the past may not yield the same results in the future. From startup companies to enterprise websites, SEO is critical. Taking this one step further, there is nothing more…
The second part in my instructional series on using Quora for lead generation. If you missed the first part, click here. Getting Down to the Nitty Gritty – Answering Questions Finding Questions Quora can be a tricky beast in that there is really no wrong or right way to use it. Or at least that’s what…
I was able to generate over 20 million views, sign up 25k+ people to my email list, was at one time the fastest growing writer on Quora, and had the most upvoted answer. And I am here to show you how you can do the same. When you market yourself – and/or your business –…
Ask any cold email expert and they’ll tell you that in this day and age for a cold email to stand the best chance of doing its job it needs to have a certain level of personalization. An email that sounds like it is one of 1000 that is exactly the same just isn’t going…
The time has come, you’re ready to get serious about SEO for your business’ website. But as you lack a)the specialist knowledge and b)the time you’ve made the decision to outsource the task to a search engine marketing consultant. Great call. Except now you have to find the one that’s right for you and your…
When it comes to motivational speakers London, have you ever booked the perfect speaker? You know, the one who is easy to work with before the event… the one who graciously accepts all your phone calls asking about this detail or that one… the one who goes out of his way to understand your audience…