Notes from the field.
Business, life, relationships, books, and the lessons I keep learning the hard way.
SEO & growth
How I win rankings, leads and clients — the same work I do for Pearl Lemon clients.
- Digital Marketing Agency Revenue Models: The Ultimate Guide for Agency Founders
- How to Start a Home Repairs Business
- Top 10 Local SEO Experts in London, UK: Boost Your Business Visibility
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- Technical SEO Expert in London
Life, running & everything else
Marathons, moving to Italy, books and the lessons that came the hard way.
- Chicago Marathon 2009: my first marathon, split by split
- Barcelona Marathon 2010: my second marathon and a 40-minute improvement
- Training for my first marathon while backpacking South America (2009)
- Training for my first 100-mile ultra: what changed after 30 marathons
- Centurion Running from a finisher's side: SDW100 and Winter Downs 200
- Couch to marathon in eight months: a beginner's framework
EnduranceChicago Marathon 2009: my first marathon, split by split
Chicago, 11 October 2009: 4:25:55 net, 4:47:50 gun. The official 5K splits from my archive show exactly where a too-fast first half caught up with me.
EnduranceBarcelona Marathon 2010: my second marathon and a 40-minute improvement
Five months after a 4:25 first marathon in Chicago, I ran Barcelona in about 3:45. My race-week diary on gels, a downhill at 21km and heavy legs at 28km.
EnduranceTraining for my first marathon while backpacking South America (2009)
I committed to the Chicago Marathon and then spent most of the training block backpacking through South America. What that improvised build looked like, and what it cost.
EnduranceTraining for my first 100-mile ultra: what changed after 30 marathons
After 30-plus marathons, my first 100-miler needed different training. A coach, strength work, hiking and the lessons I shared on the Running Tales podcast.
EnduranceCenturion Running from a finisher's side: SDW100 and Winter Downs 200
I finished two Centurion races in 2024: the South Downs Way 100 (22:43:38) and the Winter Downs 200 (69:14:32). What a first-time Centurion entrant should know.
EnduranceCouch to marathon in eight months: a beginner's framework
I trained for my first marathon in three and a half months and paid for it after 30K. Here is the more patient eight-month shape I would give a beginner now.
Adventure travelCycling Bolivia's Death Road in 2009: my ride down the Yungas road
In July 2009 I cycled down Bolivia's so-called World's Most Dangerous Road. What happened on my ride, and what has and has not changed for riders today.
Adventure travelSierra Negra volcano, Galápagos: my 2009 ride and hike on Isabela
In June 2009 I rode a horse, then walked, to the rim of Sierra Negra on Isabela Island in the Galápagos. What I saw, and what to know before you go now.
Adventure travelLa Senda Verde, Bolivia: volunteering at an animal refuge in 2009
After the Death Road I stayed on at La Senda Verde, a Bolivian refuge for mistreated and illegally kept animals. My 2009 diary, retold with today's caveats.
Adventure travelThe back way to Machu Picchu in 2009: bikes, jungle and railway
In June 2009 I reached Machu Picchu the long way: a bike descent towards Santa Teresa, days of jungle trekking and a walk along the railway line.
Adventure travelHitchhiking from London to Tallinn in 2011: 7 days, 8 borders, 1,120 miles
In July 2011 I hitchhiked from London to Tallinn: seven days, eight borders, about 1,120 to 1,200 miles. Truckers in Dover, a shared car from Berlin and nights in stations.
MusicFrom Deloitte tax consultant to rapper: why I left in my early twenties
In my early twenties I resigned from Deloitte's tax graduate scheme, during the recession, to rap and build a recording studio in my parents' house.
MusicStarting an independent studio and label-style business: what I learned
Deep Impakt Recordings began as a studio in my parents' house. The lessons I would pass on to anyone starting an independent music business, studio or label.
MusicHow to become a rapper: lessons from recording around 150 songs
I rapped as Deep Impakt from my teens, battle rapped, left Deloitte to do it properly and recorded around 150 songs. What that taught me, honestly.
EnduranceWinter Downs 200 (2024): my 200-mile race and the logistics behind it
My verified Winter Downs 200 finish: 69:14:32, 18th overall, bib 167. Public checkpoints and crew-supported planning, clearly separated from race memories.
EnduranceSouth Downs Way 100 (2024): my result and what 22:43:38 means
My South Downs Way 100 result: 22:43:38, 126th overall, bib 561. Official checkpoints, elapsed-time analysis and the comparison with Winter Downs 200.
EnduranceHow I moved from marathons to ultramarathons and Ironman
My route from a first Chicago marathon to Madeira, Ironman and 100- and 200-mile finishes, with original diaries and honest limits on the chronology.
How To Train for an Ultra Marathon
Digital Marketing Agency Revenue Models: The Ultimate Guide for Agency Founders
Scale your digital agency to 7-figures by selecting the right pricing model. Here is a deep dive into retainers, value-based, project, hourly, and hybrid models.
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